訓練課程

社福機構數碼宣傳企劃系列：單元2 – 社交媒體及內容營銷 (名額已滿)

(只提供英文版本)

簡介

This series is designed for NGO practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market. It consists of three workshops, with one introductory and two thematic workshops addressing specific pain-points of using digital marketing channels. Those who have no prior knowledge of digital marketing or hands-on experience are highly encouraged to take the first workshop.

目標

• To address common challenges and pain-points of NGOs, e.g. lack of resources (time and staff), budget constraint, knowledge gap on new digital marketing strategies and tactics, inability to measure campaign effectiveness, struggle to prove Return on Investment (ROI) internally

• To put theories into cases, and allow NGOs to take away with solid and practical know-hows to improve their digital marketing campaigns

內容

• Understand the importance of quality content with case studies

• Social media as the key strategy of content marketing, and how to implement it?

• Introduction of major social media platforms e.g. Facebook, Instagram, YouTube, Whatsapp, WeChat, Snapchat, LinkedIn, Weibo

• What are social listening, KOL management and audience engagement?

• How to measure success of social media campaigns?

詳細資料

課程編號	:	17B-06
日期	:	15/11/2017
時間	:	1400 - 1700 (3 小時)
地點	:	香港灣仔軒尼詩道15號溫莎公爵社會服務大廈
對象	:	NGO staff with hands-on experience of digital marketing channels (Please note that basic concepts will not be covered in these two sessions)
名額	:	30
語言	:	粵語 (輔以英文詞彙)
費用	:	港幣 545.00
		港幣 505.00 (社聯會員機構職員)
		港幣 92.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容)
早鳥費用	:	港幣 460.00 (在 25/10/2017 或之前繳款, 只限社聯會員機構職員)
查詢	:	2876 2470 or [email protected]
主講嘉賓	:	Ms. CHENG Cara 鄭嘉納女士 Channel Partner, Greater China Region Facebook Cara is a digital marketing and ad technology entrepreneur with over 12 years of experience and expertise on omni-channel strategy and optimization, including SEO & SEM, social media marketing, mobile marketing, email marketing, analytics & data. Her current venture at Facebook aligns with her personal vision on leveraging the power of digital to achieve both business and social missions. In 2016, Cara founded Digital Cause to bridge digital marketing knowledge for the non-profit sector. Before Facebook, Cara was the founding member and senior management of iClick Interactive, a Nasdaq-listed performance marketing company in Asia, with over 450 employees in 8 offices globally. Cara managed key accounts at Yahoo! HK, and her client portfolio included Citibank, American Express, Estee Lauder, Lane Crawford, Burberry, NIKE, eBay, Cathay Pacific, Asia Miles, HK Disneyland, HK Tourism Board, HK Trade Development Council. Cara holds MBA and BA degrees in business administration and economics.