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社福機構數碼宣傳企劃系列 – 搜尋引擎營銷 vs 搜尋引擎優化 (單元三)


簡介

This series is designed for NGO practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market. Those who have no prior knowledge of digital marketing or hands-on experience are highly encouraged to take the first workshop.

目標

Ÿ To introduce the concepts of digital marketing, the features and benefits of each digital channel, and how NGOs can leverage digital marketing to achieve social missions.
Ÿ To address the common pain-points of NGOs on digital marketing, e.g. lack of resources (time and staff), budget constraint, knowledge gap on digital marketing strategies and tactics, inability to measure campaign effectiveness, struggle to prove Return on Investment (ROI) internally.

內容

Ÿ 101 of Search Engine Marketing (SEM)
Ÿ 101 of Search Engine Optimization (SEO)
Ÿ  How to drive quality traffics to your digital assets through search engine?
Ÿ  Deep-dive on SEM campaign management, e.g. keyword research, ad copy writing, budgeting and scheduling, keyword bidding, targeting, landing page, tracking & analytics
Ÿ Common myths on SEM & SEO

詳細資料

課程編號 : 18A-10
日期 : 27/07/2018
時間 : 1400 - 1700 (3小時)
地點 : 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈
對象 : NGO Managers/Supervisors/Team leaders with hands-on experience of digital marketing channels (Please note that basic concepts will not be covered in this session)
名額 : 30
語言 : 粵語 (輔以英文詞彙)
費用 : 港幣 545.00
    港幣 505.00 (社聯會員機構職員)
    港幣 92.00 (「NGO能力發展基金」最高資助額為學費80%,詳請瀏覽-「資助計劃」內容)
早鳥費用 : 港幣 460.00 (在 2018-07-06 或之前繳款, 只限社聯會員機構職員)
查詢 : 2876 2470 or institute@hkcss.org.hk
主講嘉賓 : Ms. CHENG Cara 鄭嘉納女士
Channel Partner, Greater China Region
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