Training Course List

Digital Marketing Seminar for NGOs and Social Enterprises

Introduction

The digital marketing landscape that encompasses SEO (search engine optimization), social media, content marketing and many more is witnessing a dramatic shift in 2019. There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.

Like any commercial brands, the urge for NGOs and Social Enterprises to excel in digital marketing is vitally important. Not only it will help you to achieve communicating your social missions and organisation objectives to target audience, it will also help your organization to engage and grow new potential audience. This FREE seminar will walk you through new insights and practical tactics on digital marketing, content marketing and social media. Come join us and take some successful tips home.

Content

• Latest Digital Marketing Trends & Insight with successful case studies

• Successful SEO Marketing "Make-Easy” and Key Tactics

• How Media Industry excels Content Marketing in Social Media

Details

Course Code	:	19A-15
Date(s)	:	10/7/2019
Time	:	1430 - 1700 (2.5 Hours)
Venue	:	Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
Target Participants	:	NGO staff with hands-on experience of digital marketing channels
Class Size	:	50
Language	:	Cantonese (supplemented with English)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 26/06/2019 for HKCSS Agency Member Staff Only)
Enquiries	:	2876 2470 or [email protected]
Speaker(s)	:	Mr. TONG , Samson 唐志浩先生 Managing Partner & Chief Creative Officer Echo Asia Communications Mr Samson Tong is the Managing Partner and Chief Creative Officer of a CSR-driven digital marketing agency, Echo Asia Communications, and has more than 19 years of experience in the branding, advertising and digital & integrated marketing industry in the Greater China region. Having witnessed the growth of multi-media creative, digital media, online marketing and social media in Hong Kong and China since 2007, Samson has led many award-winning and ROI-driven integrated advertising and marketing campaigns - such as Cathay Pacific CSR Community Programs, Starbucks Hong Kong CSR campaign, BlueCross Insurance Sporting Marketing and Branding Campaign, Hong Kong Science Park’s Elevator World Tour Campaign, Hong Kong T·Park Launch Campaign, Kai Tak District Cooling System Open Day 2018 (by EMSD), Disney World’s English’s rebranding launch campaign and many more. Ms. CHAN , Karie Founder & Chief Trainer DIGICOM Academy & DIGICOM Consultancy Ms Karie Chan is an award winning and Certified Digital Marketing Professional and Trainer in every discipline within the e-Commerce and Digital Marketing. She is one of the pioneers in Hong Kong in the subjects of SEO (2003), SEM (2004), Social Media Advertising (2008) and Programmatic Media Buy (2014). Karie has won more than 10+ awards in 1.5 years including the Media Agency of the Year Gold Award by AOTY and Yahoo Big Idea Chair. She has both 4As agency experience and in-house experience overseeing internal and external clients like Langham Hotels International, Hotels.com / Expedia.com, Huawei, Galaxy Macau, etc. Mr. SHUM , Tom 岑嘉俊先生 Strategic Creative Lead New Media Group Tom obtained BA (Hons) degree in graphic design from Hong Kong Polytechnic University. Being the first generation pathfinder of Hong Kong online creative industry, he has been witnessed the development of this industry over twenty years. The blending of creative thinking and creative talent turned Tom into a digital advertising wizard who conjures up innovative ideas from boring theories. His know-how of consumers’ behavior and digital marketing promote his remarkable and integrated advertising campaigns. His works have already won him more than 20 awards locally and internationally throughout the years. Before joining the New Media Group, Tom was one of the founders & Creative Director of Rice 5 Ltd. which was one of the hottest digital creative agencies in the industry and acquired by WPP at 2014.