Mr. SHUM, Tom 岑嘉俊先生
Strategic Creative Lead
New Media Group

Tom obtained BA (Hons) degree in graphic design from Hong Kong Polytechnic University. Being the first generation pathfinder of Hong Kong online creative industry, he has been witnessed the development of this industry over twenty years.

The blending of creative thinking and creative talent turned Tom into a digital advertising wizard who conjures up innovative ideas from boring theories. His know-how of consumers’ behavior and digital marketing promote his remarkable and integrated advertising campaigns. His works have already won him more than 20 awards locally and internationally throughout the years.

Before joining the New Media Group, Tom was one of the founders & Creative Director of Rice 5 Ltd. which was one of the hottest digital creative agencies in the industry and acquired by WPP at 2014.