締造優質服務使用體驗 (課程取消)
(只提供英文版本)簡介
Customer satisfaction and brand loyalty is an emerging phenomenon that is considered a vital issue for which NGOs need to pay more attention to. In this competitive age, no longer will the customer be satisfied with only buying a good product or service. They want a fulfilling total experience! Further to the previous series on effective branding, this engaging and practical workshop will take you through the design of a full customer journey. One that will make them feel happy, satisfied and justified, with a sense of being respected and well cared for – starting from the first contact to throughout the entire relationship.
目標
• To set a clearly defined and competitive vision of customer experience
• To learn key elements of creating positive customer experience and be aware of barriers that may hinder its smooth delivery
內容
• How to anticipate your customers' needs before they even ask for it.
• How to add value to your existing product or service offering to remain unique and competitive.
• How to cement customer relationships, and thereby ensuring their loyalty.
• How to forge strong bonds with customers and encourage them to become your avid ambassadors
詳細資料
| 課程編號 | : | 17A-21 |
| 日期 | : | 08/09/2017 |
| 時間 | : | 0930 - 1700 (6 小時) |
| 地點 | : | 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈 |
| 對象 | : | NGO Managerial and Supervisory Staff |
| 名額 | : | 30 |
| 語言 | : | 粵語 (輔以英文詞彙) |
| 費用 | : | 港幣 1,090.00 |
| 港幣 1,010.00 (社聯會員機構職員) | ||
| 港幣 184.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容) | ||
| 早鳥費用 | : | 港幣 920.00 (在 18/08/2017 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2876 2470 or [email protected] |
| 主講嘉賓 | : |
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.
|
備註
「小型機構人才發展資助計劃」設有名額，申請者須經批核，詳情請按此。
