訓練課程

社福機構數碼宣傳企劃系列 – 數碼宣傳企劃概覽 (單元一)

簡介

This series is designed for NGO practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market. Those who have no prior knowledge of digital marketing or hands-on experience are highly encouraged to take the first workshop.

目標

To introduce the concepts of digital marketing, the features and benefits of each digital channel, and how NGOs can leverage digital marketing to achieve social missions.

To address the common pain-points of NGOs on digital marketing, e.g. lack of resources (time and staff), budget constraint, knowledge gap on digital marketing strategies and tactics, inability to measure campaign effectiveness, struggle to prove Return on Investment (ROI) internally.

內容

Basic knowledge of digital marketing

Traditional vs digital marketing

Latest digital marketing trends and happenings – Where the world is heading? How do AI, IoT, Big Data, O2O, Audience Targeting, Native Advertising, etc. impact our daily lives and ways of marketing?

Introduction on digital marketing strategies and tactics, e.g. SEM/PPC for free with Google AdGrants, promote your best content on social media, awaken emotion through video, build mobile friendly digital assets, track success with Google Analytics

詳細資料

課程編號	:	18A-08
日期	:	25/07/2018
時間	:	0930 - 1230 (3 小時)
地點	:	香港灣仔軒尼詩道15號溫莎公爵社會服務大廈
對象	:	NGO Managers/Supervisors/Team leaders who aspire to get basic knowledge of digital marketing and/or keep up with its latest trends
名額	:	30
語言	:	粵語 (輔以英文詞彙)
費用	:	港幣 545.00
		港幣 505.00 (社聯會員機構職員)
		港幣 92.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容)
早鳥費用	:	港幣 460.00 (在 04/07/2018 或之前繳款, 只限社聯會員機構職員)
查詢	:	2876 2470 or [email protected]
主講嘉賓	:	Ms. CHENG Cara 鄭嘉納女士 Channel Partner, Greater China Region Facebook Cara is a digital marketing and ad technology entrepreneur with over 12 years of experience and expertise on omni-channel strategy and optimization, including SEO & SEM, social media marketing, mobile marketing, email marketing, analytics & data. Her current venture at Facebook aligns with her personal vision on leveraging the power of digital to achieve both business and social missions. In 2016, Cara founded Digital Cause to bridge digital marketing knowledge for the non-profit sector. Before Facebook, Cara was the founding member and senior management of iClick Interactive, a Nasdaq-listed performance marketing company in Asia, with over 450 employees in 8 offices globally. Cara managed key accounts at Yahoo! HK, and her client portfolio included Citibank, American Express, Estee Lauder, Lane Crawford, Burberry, NIKE, eBay, Cathay Pacific, Asia Miles, HK Disneyland, HK Tourism Board, HK Trade Development Council. Cara holds MBA and BA degrees in business administration and economics.