Brand Management Basics for NGOs (FULL)
Introduction
You can't feel it, you can't touch it, but a brand is one of the most important assets any company can own. Through highly interactive exercises and activities, this course is designed to give participants insights into that intangible beast called a Brand, and how best to build a strong NGO brand to achieve marketing and business objectives.
Objective
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To understand what a brand is, and why it is important
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To understand the basics of building a strong brand
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To understand the key components of an effective brand strategy
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To identify best practices for brand management and executing for optimal results
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To become brand champions and work together to bring the brand to life
Content
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Why a brand is important to an organization’s overall business/service strategy
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The criteria for a strong brand
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Formulating a competitive brand strategy
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How to use various marketing tools to make a brand come alive
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How to manage and evolve an existing brand
Details
| Course Code | : | 13B-14 |
| Date(s) | : | 11/2/2014 |
| Time | : | 0930 - 1730 (6 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO Managerial Staff |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 980.00 |
| HKD 880.00 (For HKCSS Agency Member Staff Only) | ||
| Early Bird Fee | : | HKD 800.00 (Payment on or before 22/01/2014 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2470 or [email protected] |
| Speaker(s) | : |
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.
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Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
