Training Course List

Brand Development and Management for NGOs

Introduction

You can't feel it, you can't touch it, but a brand is one of the most important assets any company can own. A strong brand can attract customers, secure their loyalty, and defend against intensifying competition. On the other hand, an ill-thought out and communicated brand can hurt a company no matter how good its products and services are. This course is designed to give participants insights into that intangible beast called a Brand, and how successful it can be used to achieve marketing and business objectives.

Content

Why a brand is important to an organization’s overall business/service strategy

The criteria to build a strong brand

Formulating a competitive brand strategy with key components

How to use various marketing tools to make a brand come alive

What are the best practices for brand management and execution for optimal results

How to manage and evolve an existing brand

Details

Course Code	:	14A-16
Date(s)	:	5/8/2014
Time	:	0930 - 1730 (6 Hours)
Venue	:	Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
Target Participants	:	NGO Managerial Staff
Class Size	:	30
Language	:	Cantonese (supplemented with English)
Fee	:	HKD 980.00
		HKD 880.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 800.00 (Payment on or before 15/07/2014 for HKCSS Agency Member Staff Only)
Enquiries	:	2876 2470 or [email protected]
Speaker(s)	:	Ms. BUTT , Carolyn 畢靄琼女士 Chief Consultant EGNITE Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.