NGO Services x Mobility x Social Marketing (NMSM) Workshop
Objective
The uniqueness of the
”NGO Services X Mobility X Social Marketing (NMSM)” course rides on its
panoramic approach of integrating promoting and analytic tools including digital mobility and social
marketing with NGO activities (such as campaigns, educations & ceremonies)
to inspire NGO leaders, professionals and social workers. Upon finishing the
course, learners will be able to understand the interdepending importance of "Integrated
Marketing Communication", "Effective & efficient NGO services” and "Digital
strategic planning”. The knowledge acquired will also help NGOs better improve
their core competence and decide their services direction, so as to cultivate
cross-functional but related intelligent synergy and more inspirational &
meaningful services.
Content
1. Mobility 123
- Introduction to Mobile Marketing
- Key trend of Mobile Development
- How to select the appropriate social media for your services
- Key strength of using Facebook, Instagram and WeChat
3. Data Analytics 123
- What is big data? Categories of Enterprise Analytics
- Identify the strength of Web Analytics and Social Analytics
4. Case studies – How Mobile x Social Marketing Strategy is Important to NGO
Details
| Course Code | : | 14B-20 |
| Date(s) | : | 27/11/2014 |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO staff |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 1,000.00 |
| HKD 920.00 (For HKCSS Agency Member Staff Only) | ||
| Early Bird Fee | : | HKD 840.00 (Payment on or before 06/11/2014 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2470 or institute@hkcss.org.hk |
| Speaker(s) | : |
Mr. Ma , Rex 馬維業先生
Co-Founder & Managing Director
iGen6 New Media Group
Rex is the Managing Director of iGen6. Prior to this formation, he was the Principal Solution Consultant and Solution Architect for Oracle Corp., accountable for strategic solution consulting. He has provided his advice for a number of Greater China Region & Asia Pacific Region including Conglomerates, Government and multinational corporations as well as Chinese State Owned enterprises. Mr Ma is Advisory Committee Member, Hong Kong Trade Development Council - Design, Marketing and Licensing Services (2013-15) and External Examiner, Hong Kong Vocational Training Council - Multi-Media & Internet Technology, (2012-15). Mr. Ma has a huge and solid social network as well as people connection. As a leader in various NGOs such as Lions Clubs, Junior Chamber & Innovative Entrepreneur Association etc, he has led some large-scale Community Development Campaigns and Brand-oriented Social Activities to encourage and promote innovation and creativity in Hong Kong. He earned his Master of Information Technology Management Degree from Macquarie Graduate School of Management (MGSM), Australia.
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Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
