Creating a Compelling Customer Experience (cancelled)
Introduction
Customer satisfaction and brand loyalty is an emerging phenomenon that is considered a vital issue for which NGOs need to pay more attention to. In this competitive age, no longer will the customer be satisfied with only buying a good product or service. They want a fulfilling total experience! Further to the previous series on effective branding, this engaging and practical workshop will take you through the design of a full customer journey. One that will make them feel happy, satisfied and justified, with a sense of being respected and well cared for – starting from the first contact to throughout the entire relationship.
Objective
• To set a clearly defined and competitive vision of customer experience
• To learn key elements of creating positive customer experience and be aware of barriers that may hinder its smooth delivery
Content
• How to anticipate your customers' needs before they even ask for it.
• How to add value to your existing product or service offering to remain unique and competitive.
• How to cement customer relationships, and thereby ensuring their loyalty.
• How to forge strong bonds with customers and encourage them to become your avid ambassadors
Details
| Course Code | : | 17A-21 |
| Date(s) | : | 08/09/2017 |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO Managerial and Supervisory Staff |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 1,090.00 |
| HKD 1,010.00 (For HKCSS Agency Member Staff Only) | ||
| HKD 184.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.) | ||
| Early Bird Fee | : | HKD 920.00 (Payment on or before 18/08/2017 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2470 or institute@hkcss.org.hk |
| Speaker(s) | : |
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.
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Remarks
Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .
