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Module II: Governance and Management of Social Enterprise

Objective

Against the background that there is a general lack of trained managers with business perspective to operate social enterprises (SE), this programme aims to equip social enterprise practitioners and other executives planning to start social business with business knowledge and operational skills in running SE.

HKCSS is invited by The Commission on Poverty, HKSAR Government to form a consultancy team to develop and implement this training programme. This consultancy team is composed of scholars of The Chinese University of Hong Kong, The City University of Hong Kong, Hong Kong Baptist University and The University of Hong Kong and representatives of the Hong Kong Council of Social Service.

Content

4. Organizational governance and culture
-Pros and cons of difference forms of social enterprises, e.g. limited companies cooperatives, NGOs/business subsidiary
-Relevant legislation on starting up and running social enterprises
-Change in organizational culture in running social enterprise
5. Financial planning and management
-Financial planning and management for social enterprises
6. Price of SE goods
-Pricing of SE products and services
7. Managing stakeholders’ expectation
-Managing staff relations and HR management
-Managing funders’, customers’ and service users’ expectation
8.Social marketing
-Marketing strategies for SE sector
Brand building of SE goods

Details

Course Code : 07A-C01
Date(s) : 16, 23,30/5,6 & 13/6/2007
Time : 1430 - 1730 (15 Hours)
Venue : Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong
Target Participants : Senior to middle level personnel in existing SE projects or those planning to start social business in both NGO and private sector.
Class Size : 36
Language : Cantonese (supplemented with English)
Fee : HKD 400.00
    HKD 400.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 400.00 (Payment on or before 00/00/0000 for HKCSS Agency Member Staff Only)
Enquiries : HKCSS Institute: 2876 2470 or institute@hkcss.org.hk
Speaker(s) :
Dr. Chua Bee Leng
Director, Center for Entrepreneurship
The Chinese University of Hong Kong
Prof. Au , Kevin
Associate Director, Center for Entrepreneurship
The Chinese University of Hong Kong
Mr. Tsoi , Mingles
Project Director, Center for Entrepreneurship
The Chinese University of Hong Kong
Prof. Cheung , Stephen
Professor (Chair) of Finance, Department of Economic & Finance
The City University of Hong Kong
Prof. Siu Wai Sum
Head and Professor, Department of Marketing
Hong Kong Baptist University
Dr. Law Chi Kwong
Associate Professor, Department of Social Work and Social Administration
The University of Hong Kong

Remarks

"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Time:(except for 25 July – 9:30 a.m to 5:30 p.m)
Characteristics of the Programme
1. Case study approach to analyze various aspects of social enterprise such as governance, management, marketing strategies etc.;
2. A mentorship scheme to bridge in-class training with real-life application of business knowledge;
3. Curriculum developed by drawing reference to similar course of overseas universities with consideration of local characteristics;
4. A cross-disciplinary training curriculum enabling students to learn business skills with a social angle;
5. Guest speakers of SME and SE field sharing practical experiences in running business.
Admission:
Applicant should possess a post-secondary level of qualification and should supply a short paragraph specifying why he / she is interested in the course.
Assessment & Accreditation
A certificate of attendance will be awarded to students who have
1. 80% or above attendance rate;
2. have completed the group presentation project;
3. have completed the mentorship scheme.


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