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Digital Marketing for NGOs Series: Session 5 – Public Relation Strategy in Social Media for NGOs


This series is designed for NGO practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market. Those who have no prior knowledge of digital marketing or hands-on experience are highly encouraged to take the first workshop.


Ÿ How to avoid "Public Disasters” on the internet
Ÿ Responsiveness of social media and treatment of offensive language


Course Code : 18A-22
Date(s) : 25/07/2018
Time : 1400 - 1700 (3 Hours)
Venue : Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
Target Participants : NGO Managers/Supervisors/Team leaders who want to acquire some basic skills in this topic in their workplace
Class Size : 30
Language : Cantonese (supplemented with English)
Fee : HKD 545.00
    HKD 505.00 (For HKCSS Agency Member Staff Only)
    HKD 92.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.)
Early Bird Fee : HKD 460.00 (Payment on or before 04/07/2018 for HKCSS Agency Member Staff Only)
Enquiries : 2876 2470 or [email protected]
Speaker(s) :
Mr. LO , Alex 盧勁業先生
In-charge, SSHK
Mr Lo was social media manager in Mr John Tsang’s electioneering team in the 2017 Chief Executive election. His clients come from public and commercial organizations. Graduated from the Faculty of Arts, the University of Hong Kong, Mr Lo worked in “Apple Daily” local news section and “Ming Pao” international news section for a few years and won several news awards.


Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .

Related courses:

Digital Marketing for NGOs Series: Session 1 – Overview of Digital Marketing
Digital Marketing for NGOs Series: Session 2 – Social Media & Content Marketing
Digital Marketing for NGOs Series: Session 3 – SEM vs SEO
Digital Marketing for NGOs Series: Session 4 – Making Infographics: Principles and Pitfalls