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Certificate in Fundraising for NGOs - Fundraising Strategic Plan & Planning Cycle (Session 1-core)


In order to be sustainable, social service organisations need to find and diversify the funding source. This course helps social work practitioners to formulate their fundraising strategy and identify different ways of fundraising to enhance their organisations’ fundraising capability. It is designed for NGO practitioners who would like to expand their knowledge and advance their practical skills on fundraising.  


• To introduce the fundraising strategic plan and its planning cycle 
• To describe the concept and application on donor relations management and it’s relation to network building and sustainability
• To introduce typical fundraising tools with NGO examples


• Basic concept of fundraising
• Overview of fundraising methods and choosing suitable tools by using SWOT analysis
• Core functions of fundraising team/department and the VMV of the organization
• Integrated fundraising approach
• Return on Investment on fundraising


Course Code : 18A-C05
Date(s) : 14/08/2018
Time : 0930 - 1730 (6.5 Hours)
Venue : Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
Target Participants :
• The full certificate programme is designed for NGO staff working in fundraising, communications, and donor relations at managerial or supervisory levels.
• Individual sessions are suitable for NGO staff who are interested in specific topics.
• Preference will be given to applicants who enroll in the full certificate programme.
Class Size : 30
Language : Cantonese (supplemented with English)
Fee : HKD 1,180.00
    HKD 1,090.00 (For HKCSS Agency Member Staff Only)
    HKD 198.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.)
Early Bird Fee : HKD 990.00 (Payment on or before 24/07/2018 for HKCSS Agency Member Staff Only)
Enquiries : 2876 2470 or [email protected]
Speaker(s) :
Dr. Siu Kanie, DBA, MBA, MSSDS 蕭美娟博士
Chief Executive Officer
Plan International Hong Kong
Kanie is an expert fundraiser, marketer and administrator. She spent 10 years working in commercial sectors before joining Oxfam Hong Kong (OHK) in 1998, where she helped pioneer the application of various skills to the non-governmental organization sector. She became the agency’s Hong Kong Unit Director in 2011, overseeing its fundraising, communications, poverty alleviation programmes, advocacy and development education. In 2013, Kanie was named OHK’s Director of Fundraising and Communications, a role in which she became responsible for fundraising, communications and branding strategies in Hong Kong, Macau, Taiwan and Mainland China. In 2015, she was appointed CEO of Plan International Hong Kong. She has been conducting fundraising trainings and sharing of development issues at universities and with various NGOs in both Hong Kong and Mainland China. With her contribution to the poverty alleviation work in the developing countries and her support to the philanthropic markets in both Hong Kong and Mainland China, Kanie was awarded as one of the 2nd World Outstanding Young Leaders by Yazhou Zhoukan in 2017.
Ms. LAM , Carmen 林慧雯女士
Director of Services, Community Education and Outreach
PathFinders Limited


Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .

NGO Capacity Development Fund: The full certificate programme participants have higher priority to apply for subsidy under NGO Capacity Development Fund.

Related courses:
Full Certificate in Fundraising for NGOs
To whom you ask ? Network Building & Donor Relations Management (Session 2-core)
Making Sense with Fundraising Events (Session 3-elective)
Presenting and Pitching by Story-telling (Session 4-elective)
Publicity Planning and Execution in Fundraising (Session 5-core)
Using Technology in Fundraising (Session 6-elective)
Writing an Effective Funding Proposal (Session 7-elective)
Ethics and Compliance in Fundraising with Case Illustrations (Session 8-core)