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Facebook Good Causes Day 2019

Introduction

Facebook's mission is to give people the power to build community and bring the world closer together. More than 2.8 billion people are already using Facebook, Instagram, WhatsApp or Messenger to stay connected with their friends and family, to discover what’s going on in the world, and to share and express what matters to them the most.

To achieve this, Facebook works with different non-profit organizations (NPOs) and social enterprises around the world to help them stay connected with their local communities because we support many good causes, from online safety to gender equality, or helping more women to start their own businesses. We believe NPOs can play an important role to bring positive impact on social and economic development in any society.

In Hong Kong, we announced "Green Digital Program” this year for enabling and activating non-profit organizations who are addressing environmental issues, by leveraging the power of Facebook to help promote their good causes. A total of 15 green non-profit organizations has joined this program, and we will showcase some of the works that have been done with these green non-profit organizations at the Good Causes Day this year.

Content

1300 - 1400

Registration, Networking, and Office Tour

1400 - 1410


 

Welcome from Facebook:
Let’s build communities together

Jayne Leung 
VP, Head of Facebook Greater China

1410 - 1455



 

Training: How to make your good cause campaign stand out
Aurora Li
Partner Manager, Government, Politics and Advocacy, Hong Kong & Taiwan, Facebook
Charles Chow
Politics & Government Outreach Manager, Hong Kong & Taiwan, Facebook

1455 - 1515

Panel Discussion: The role of NGOs for our society
Moderated by George Chen
Head of Public Policy, Hong Kong, Taiwan, and Mongolia, Facebook

1515 - 1520

 

Feature: Sustainability at Facebook
Becky Cheung
Facilities Manager, Facebook North Asia

1520 - 1540

Networking and Coffee Break

1520 - 1620



 

Meeting with Facebook Experts*
Q&A opportunities with our Facebook Marketing Experts on Facebook and Instagram platforms.

*Each session is 15 minutes. Registration is required. Please select your preferred time slot after you RSVP.

1540 - 1620
 

Case Studies: Facebook "Green Digital Program” success case sharing
Shared by Facebook NGO partners

1620 - 1630

 

Closing Remark
Anita Lam
Head of Branding, Facebook Greater China

1630 - 1700

Networking and Departure

Details

Course Code : 19B-V2
Date(s) : 9/12/2019
Time : 1400 - 1700 (3 Hours)
Venue : Facebook Hong Kong Office 
(47/F, One Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong)
Target Participants : Two applicants from one NGO, one from senior management level and one has hands-on experience in managing social media for the organization. The NGO should have a well-established Facebook page on a service or on organization
Class Size : 60
Language :  Cantonese (supplemented with English)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 2019-12-06 for HKCSS Agency Member Staff Only)
Enquiries : 2876 2470 or institute@hkcss.org.hk
Speaker(s) :

Remarks

"Small NGO Capacity Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

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