Training Course List

Facebook Good Causes Day 2019

Introduction

Facebook's mission is to give people the power to build community and bring the world closer together. More than 2.8 billion people are already using Facebook, Instagram, WhatsApp or Messenger to stay connected with their friends and family, to discover what’s going on in the world, and to share and express what matters to them the most.

To achieve this, Facebook works with different non-profit organizations (NPOs) and social enterprises around the world to help them stay connected with their local communities because we support many good causes, from online safety to gender equality, or helping more women to start their own businesses. We believe NPOs can play an important role to bring positive impact on social and economic development in any society.

In Hong Kong, we announced "Green Digital Program” this year for enabling and activating non-profit organizations who are addressing environmental issues, by leveraging the power of Facebook to help promote their good causes. A total of 15 green non-profit organizations has joined this program, and we will showcase some of the works that have been done with these green non-profit organizations at the Good Causes Day this year.

Content

1300 - 1400	Registration, Networking, and Office Tour
1400 - 1410	Welcome from Facebook: Let’s build communities together Jayne Leung VP, Head of Facebook Greater China
1410 - 1455	Training: How to make your good cause campaign stand out Aurora Li Partner Manager, Government, Politics and Advocacy, Hong Kong & Taiwan, Facebook Charles Chow Politics & Government Outreach Manager, Hong Kong & Taiwan, Facebook
1455 - 1515	Panel Discussion: The role of NGOs for our society Moderated by George Chen Head of Public Policy, Hong Kong, Taiwan, and Mongolia, Facebook
1515 - 1520	Feature: Sustainability at Facebook Becky Cheung Facilities Manager, Facebook North Asia
1520 - 1540	Networking and Coffee Break
1520 - 1620	Meeting with Facebook Experts* Q&A opportunities with our Facebook Marketing Experts on Facebook and Instagram platforms. *Each session is 15 minutes. Registration is required. Please select your preferred time slot after you RSVP.
1540 - 1620	Case Studies: Facebook "Green Digital Program” success case sharing Shared by Facebook NGO partners
1620 - 1630	Closing Remark Anita Lam Head of Branding, Facebook Greater China
1630 - 1700	Networking and Departure

Details

Course Code	:	19B-V2
Date(s)	:	9/12/2019
Time	:	1400 - 1700 (3 Hours)
Venue	:	Facebook Hong Kong Office (47/F, One Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong)
Target Participants	:	Two applicants from one NGO, one from senior management level and one has hands-on experience in managing social media for the organization. The NGO should have a well-established Facebook page on a service or on organization
Class Size	:	60
Language	:	Cantonese (supplemented with English)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 06/12/2019 for HKCSS Agency Member Staff Only)
Enquiries	:	2876 2470 or [email protected]
Speaker(s)	: