Module II: Marketing Strategies for Social Enterprise (5-8)
Objective
Content
2. Marketing strategies for SE sector
3. Brand building for SE goods
4. Stakeholders’ building
Details
| Course Code | : | 07B-C03 |
| Date(s) | : | 28/11 & 5/12/2007 |
| Time | : | 0930 - 1700 (12 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong |
| Target Participants | : | Senior to middle level personnel in existing SE projects or those planning to start social business in both NGO and private sector |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 1,400.00 |
| HKD 1,260.00 (For HKCSS Agency Member Staff Only) | ||
| Early Bird Fee | : | HKD 1,135.00 (Payment on or before 14/09/2007 for HKCSS Agency Member Staff Only) |
| Enquiries | : | HKCSS Institute: 2876 2470 or [email protected] |
| Speaker(s) | : |
Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
Characteristics
1. Case study approach to analyze various aspects of social enterprise such as governance, management, marketing strategies;
2. Curriculum developed by drawing reference to similar course of overseas universities with consideration of local characteristics;
3. A cross-disciplinary training curriculum enabling students to learn business skills with a social angle;
4. Guest speakers of SME and SE field sharing practical experiences in running business
Certificates
A certificate of attendance will be awarded to students who have
1. achieved 80% or above attendance rate;
2. attended the seminar;
3. completed the group project
