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Module II: Marketing Strategies for Social Enterprise (5-8)

Objective

To equip social enterprise practitioners and other executives planning to start social business with essential business knowledge and operational skills in running social enterprise.

Content

1. Capture market niches and business feasibility study
2. Marketing strategies for SE sector
3. Brand building for SE goods
4. Stakeholders’ building

Details

Course Code : 07B-C03
Date(s) : 28/11 & 5/12/2007
Time : 0930 - 1700 (12 Hours)
Venue : Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong
Target Participants : Senior to middle level personnel in existing SE projects or those planning to start social business in both NGO and private sector
Class Size : 30
Language : Cantonese (supplemented with English)
Fee : HKD 1,400.00
    HKD 1,260.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 1,135.00 (Payment on or before 14/09/2007 for HKCSS Agency Member Staff Only)
Enquiries : HKCSS Institute: 2876 2470 or [email protected]
Speaker(s) :

Remarks

"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Characteristics
1. Case study approach to analyze various aspects of social enterprise such as governance, management, marketing strategies;
2. Curriculum developed by drawing reference to similar course of overseas universities with consideration of local characteristics;
3. A cross-disciplinary training curriculum enabling students to learn business skills with a social angle;
4. Guest speakers of SME and SE field sharing practical experiences in running business

Certificates
A certificate of attendance will be awarded to students who have
1. achieved 80% or above attendance rate;
2. attended the seminar;
3. completed the group project

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