Training Course List

Digital Marketing for NGOs : Workshop on Meta Technologies (Session 2) - Creative and Advertising Best Practices across Meta Technologies

Introduction

Note: This session is part of the “Digital Marketing for NGOs : Workshop on Meta Technologies”. Enrollment for this individual session is NOT applicable. For details of the full certificate programme, please click HERE.

Content

Creative foundations
　> Supercharging your creative
　> Unlocking your creative potential
　> Leveraging Reels and Threads
Advertising Best Practices
　> Understanding Meta advertising standards
　> Building an effective media foundation
　> Getting to know measurement solutions

Details

Course Code	:	24A-C09
Date(s)	:	16 Oct 2024 (Wed)
Time	:	1500 - 1630 (1.5 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from each service unit / project, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook and / or Instagram Page for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 02/06/2024 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2955 or [email protected]
Speaker(s)	:	Ms. LI Aurora 李鶴女士 Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia Meta Aurora Li is Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia at Meta, with focus on public sectors. Since she joined Meta in 2019, Aurora has covered major elections, government campaigns and education in the region. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others. Ms. CHAN Michelle 陳殷愉女士 Client Solutions Manager Meta Michelle is a Client Solutions Manager and former Training Partner at Meta with vast experience in brand and performance marketing, sales and advertising solutions training. Currently serving as a trusted advisor on advertising solutions for key spenders in Hong Kong & Taiwan, she is proficient in Meta's full suite of products and advertising solutions with strong knowledge of the digital advertising landscape. To date, she has trained over 14,000 diverse audiences on digital advertising products, marketing strategies, and social media management.

Remarks

"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 02/06/2024

【Application Guideline】

The course is not offered on a first-come, first-served basis. Screening of applications by HKCSS Institute and Meta may apply.
With Meta’s sponsorship, participants can join the course at no charge.

【Certificate】

Participants who have attained 100% attendance of the course will be awarded a certificate of completion jointly issued by The Hong Kong Council of Social Service and Meta.
Participant who fails to attend the course or cannot meet the 100% attendance requirement will not be awarded the certificate of completion.

【Application Procedures】

Please complete this online application form.
Application via HKCSSI Member Portal, E-mail or Fax will NOT be accepted.

Application result will be notified through email prior to the commencement of the course. Please contact the Institute if you do not receive any notification 5 working days before the course starts.

Digital Marketing for NGOs : Workshop on Meta Technologies
Digital Marketing for NGOs : Workshop on Meta Technologies - Session 1