Crisis Management and Media Handling
Objective
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Provide a quick review on the communication techniques to media
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Provide Knowledge to improve public image under turbulent conditions
Content
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Major characteristics of Local Media Environment
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The PR Hierarchy of NGO
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Develop Communication Tactics
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Preparing to Meet the Media
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Winning Formula of ABC
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Role- the PIAO Hats
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The Golden Rule of the Message House
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Do’s & Don’ts for Smart Spokesmen
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Case Study of Crisis Management
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Interviews Practices and Reviews
Details
| Course Code | : | 11A-01 |
| Date(s) | : | 15/4/2011 |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Room 201, 2/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong |
| Target Participants | : | Participants: NGO managerial staff |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 850.00 |
| HKD 770.00 (For HKCSS Agency Member Staff Only) | ||
| Early Bird Fee | : | HKD 700.00 (Payment on or before 25/03/2011 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2470 or email [email protected] |
| Speaker(s) | : |
Mr. LEE Kam Hung 李錦洪先生
資深傳媒人
香港資深跨媒體工作者，近四十年傳媒工作經驗，出身報業，曾任職記者、採訪主任，主筆及總編輯。曾主持多個收視率極高的電台及電視節目。
李錦洪現時為《基督教時代論壇週報》榮休社長，網絡電台D100節目主持，城市大學EMBA課程「溝通與演說學」特約講師(2006-2018)，伯特利神學院「溝通與表達學」特約講師，加拿大「華僑之聲電台」香港特約評論員。他的著作深受大眾歡迎，包括有《迎向未來的十堂課》、《有話好說—青少年溝通學堂》、《工作夢飛翔》、《溝通演說26式》、《與智慧飛翔》等十多本。 |
Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
