Training Course List

e-Marketing and Social Media Strategy for NGOs (Full)

Objective

To discuss the latest e-marketing and social media development
To explore various e-marketing and social media strategies, and evaluate how these can be taken into consideration when developing long-term and short-term business objectives
To illustrate using case analysis about the Key Successful Factors (KSFs) of practical social media campaigns

Content

Overview of e-branding strategy, e-marketing strategy, and online consumer behaviour
Discuss the techniques to enhance synergy between online and offline marketing strategies to build and sustain brand
Make use of social media and community marketing including Facebook, Twitter, Youtube, Linkedin, Pinintest, Blogging and Forum, etc. to increase awareness, stimulate trial, improve sales, enhance loyalty and engage your customers
How to effectively integrate mobile marketing into online marketing strategies, and make use of social media over mobile platform to develop personal, targeted and traceable marketing campaigns
Understand the importance and techniques of social media measurement, covering the techniques of Lithium Community Health Index, Value Node Model, Social Mention, Twitter Sentiment, etc
Case Analysis: comparing the strengths and weaknesses of social media campaigns in Hong Kong, with in-depth advanced analysis techniques. Local and international brands will be cited as examples

Details

Course Code	:	13B-17
Date(s)	:	19/2/2014
Time	:	0930 - 1700 (6 Hours)
Venue	:	Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
Target Participants	:	NGO Managerial Staff
Class Size	:	30
Language	:	Cantonese (supplemented with English)
Fee	:	HKD 980.00
		HKD 880.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 800.00 (Payment on or before 29/01/2014 for HKCSS Agency Member Staff Only)
Enquiries	:	2876 2470 or institute@hkcss.org.hk
Speaker(s)	:	Mr. Cheung , Baniel Executive Director, on-Executive Director, Soap Cycling Charity Foundation Adjunct Assistant Professor, School of Business, The University of Hong Kong Honorary Assistant Professor, School of Modern Languages and Cultures, The University of Hong Kong Integral Consultancy Limited Mr Cheung’s current duties include assisting clients to provide management consultancy service, develop strategic plan and marketing strategy, conduct corporate training, design marketing research and handle brand building. Some of the reputable brands that Baniel has been serving included JETCO, Bank of China Hong Kong, Mass Mutual, New World Group, Vitasoy, TSL Jewelry, Nike, Hong Kong Economic Times Business College, Publicis Groupe China, China Unicom, Sotheby's Institute of Art, Vietnam MobiFone, Bureau Veritas France, Hokkaido Government, Yew Chung International School, Hong Kong Legislative Council, Hong Kong Customs, Heifer Hong Kong, etc. With more than 20 years’ sales and marketing experience, Baniel has been carrying management positions in several reputable technology companies, including Hong Kong Telecom CSL, Wharf T&T, New World Telecom and New Digital System.