訓練課程

數碼巿場學及社交媒體策略 (已滿額)

(只提供英文版本)

目標

To discuss the latest e-marketing and social media development
To explore various e-marketing and social media strategies, and evaluate how these can be taken into consideration when developing long-term and short-term business objectives
To illustrate using case analysis about the Key Successful Factors (KSFs) of practical social media campaigns

內容

Overview of e-branding strategy, e-marketing strategy, and online consumer behaviour
Discuss the techniques to enhance synergy between online and offline marketing strategies to build and sustain brand
Make use of social media and community marketing including Facebook, Twitter, Youtube, Linkedin, Pinintest, Blogging and Forum, etc. to increase awareness, stimulate trial, improve sales, enhance loyalty and engage your customers
How to effectively integrate mobile marketing into online marketing strategies, and make use of social media over mobile platform to develop personal, targeted and traceable marketing campaigns
Understand the importance and techniques of social media measurement, covering the techniques of Lithium Community Health Index, Value Node Model, Social Mention, Twitter Sentiment, etc
Case Analysis: comparing the strengths and weaknesses of social media campaigns in Hong Kong, with in-depth advanced analysis techniques. Local and international brands will be cited as examples

詳細資料

課程編號	:	13B-17
日期	:	19/2/2014
時間	:	0930 - 1700 (6 小時)
地點	:	Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
對象	:	NGO Managerial Staff
名額	:	30
語言	:	Cantonese (supplemented with English)
費用	:	港幣 980.00
		港幣 880.00 (社聯會員機構職員)
早鳥費用	:	港幣 800.00 (在 29/01/2014 或之前繳款, 只限社聯會員機構職員)
查詢	:	2876 2470 or [email protected]
主講嘉賓	:	Mr. Cheung , Baniel Executive Director, on-Executive Director, Soap Cycling Charity Foundation Adjunct Assistant Professor, School of Business, The University of Hong Kong Honorary Assistant Professor, School of Modern Languages and Cultures, The University of Hong Kong Integral Consultancy Limited Mr Cheung’s current duties include assisting clients to provide management consultancy service, develop strategic plan and marketing strategy, conduct corporate training, design marketing research and handle brand building. Some of the reputable brands that Baniel has been serving included JETCO, Bank of China Hong Kong, Mass Mutual, New World Group, Vitasoy, TSL Jewelry, Nike, Hong Kong Economic Times Business College, Publicis Groupe China, China Unicom, Sotheby's Institute of Art, Vietnam MobiFone, Bureau Veritas France, Hokkaido Government, Yew Chung International School, Hong Kong Legislative Council, Hong Kong Customs, Heifer Hong Kong, etc. With more than 20 years’ sales and marketing experience, Baniel has been carrying management positions in several reputable technology companies, including Hong Kong Telecom CSL, Wharf T&T, New World Telecom and New Digital System.