Crisis Management and Media Handling
Objective
1. Provide a quick review on the communication techniques to media
2. Provide Knowledge to improve public image under turbulent conditions
2. Provide Knowledge to improve public image under turbulent conditions
Content
‧ Major characteristics of Local Media Environment
‧ The PR Hierarchy of NGO
‧ Develop Communication Tactics
‧ Preparing to Meet the Media
‧ Winning Formula of ABC
‧ Role- the PIAO Hats
‧ The Golden Rule of the Message House
‧ Do’s & Don’ts for Smart Spokesmen
‧ Case Study of Crisis Management
‧ Interviews Practices and Reviews
‧ The PR Hierarchy of NGO
‧ Develop Communication Tactics
‧ Preparing to Meet the Media
‧ Winning Formula of ABC
‧ Role- the PIAO Hats
‧ The Golden Rule of the Message House
‧ Do’s & Don’ts for Smart Spokesmen
‧ Case Study of Crisis Management
‧ Interviews Practices and Reviews
Details
| Course Code | : | 10B-05 |
| Date(s) | : | 15/2/2011 |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Room 201, 2/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wan Chai, Hong Kong |
| Target Participants | : | NGO managerial staff |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 850.00 |
| HKD 770.00 (For HKCSS Agency Member Staff Only) | ||
| Early Bird Fee | : | HKD 700.00 (Payment on or before 01/02/2011 for HKCSS Agency Member Staff Only) |
| Enquiries | : | HKCSS Institute: 2876 2470 or [email protected] |
| Speaker(s) | : |
Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
