危機管理與傳媒策略
(只提供英文版本)目標
1. Provide a quick review on the communication techniques to media
2. Provide Knowledge to improve public image under turbulent conditions
2. Provide Knowledge to improve public image under turbulent conditions
內容
‧ Major characteristics of Local Media Environment
‧ The PR Hierarchy of NGO
‧ Develop Communication Tactics
‧ Preparing to Meet the Media
‧ Winning Formula of ABC
‧ Role- the PIAO Hats
‧ The Golden Rule of the Message House
‧ Do’s & Don’ts for Smart Spokesmen
‧ Case Study of Crisis Management
‧ Interviews Practices and Reviews
‧ The PR Hierarchy of NGO
‧ Develop Communication Tactics
‧ Preparing to Meet the Media
‧ Winning Formula of ABC
‧ Role- the PIAO Hats
‧ The Golden Rule of the Message House
‧ Do’s & Don’ts for Smart Spokesmen
‧ Case Study of Crisis Management
‧ Interviews Practices and Reviews
詳細資料
| 課程編號 | : | 10B-05 |
| 日期 | : | 15/2/2011 |
| 時間 | : | 0930 - 1700 (6 小時) |
| 地點 | : | Room 201, 2/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wan Chai, Hong Kong |
| 對象 | : | NGO managerial staff |
| 名額 | : | 30 |
| 語言 | : | Cantonese (supplemented with English) |
| 費用 | : | 港幣 850.00 |
| 港幣 770.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 700.00 (在 01/02/2011 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | HKCSS Institute: 2876 2470 or [email protected] |
| 主講嘉賓 | : |
備註
「小型機構人才發展資助計劃」不適用於此課程。其他資助計劃，請參閱按此。
