Training Course List

Integrated Marketing Communications Plan for NGOs

Introduction

Integrated Marketing Communications (IMC) is an indispensable part of any organization’s overall marketing strategy. A well-orchestrated and integrated communications plan consolidates brand image, nurtures relationships and maximizes the promotion dollar. Conversely, the pitfalls of not having an integrated marketing communication strategy will be inconsistent messaging, wasted resources, fragmented brand image and consumer confusion. This workshop introduces participants to the concepts and principles to effective marketing communications planning, imparting know-how on how best to apply the various communications tools available today for marketing, and on how to pull them together for synergistic results.

Content

What is Integrated Marketing Communications Planning, and what are its benefits?

What are advantages and disadvantages of the various tools available for integrated marketing communications planning today, e.g. Social Media Marketing, Public Relations, Event Marketing, Direct Marketing, Sales Promotions, Advertising etc.

How can these tools be applied efficiently and effectively within a comprehensive IMC Strategy?

Details

Course Code	:	14A-22
Date(s)	:	30/9/2014
Time	:	0930 - 1730 (6 Hours)
Venue	:	Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
Target Participants	:	NGO Managerial Staff
Class Size	:	30
Language	:	Cantonese (supplemented with English)
Fee	:	HKD 980.00
		HKD 880.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 800.00 (Payment on or before 09/09/2014 for HKCSS Agency Member Staff Only)
Enquiries	:	2876 2470 or [email protected]
Speaker(s)	:	Ms. BUTT , Carolyn 畢靄琼女士 Chief Consultant EGNITE Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.