Integrated Marketing Communications Plan for NGOs
(只提供英文版本)簡介
Integrated Marketing Communications (IMC) is an indispensable part of any organization’s overall marketing strategy. A well-orchestrated and integrated communications plan consolidates brand image, nurtures relationships and maximizes the promotion dollar. Conversely, the pitfalls of not having an integrated marketing communication strategy will be inconsistent messaging, wasted resources, fragmented brand image and consumer confusion. This workshop introduces participants to the concepts and principles to effective marketing communications planning, imparting know-how on how best to apply the various communications tools available today for marketing, and on how to pull them together for synergistic results.
內容
- What is Integrated Marketing Communications Planning, and what are its benefits?
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What are advantages and disadvantages of the various tools available for integrated marketing communications planning today, e.g. Social Media Marketing, Public Relations, Event Marketing, Direct Marketing, Sales Promotions, Advertising etc.
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How can these tools be applied efficiently and effectively within a comprehensive IMC Strategy?
詳細資料
| 課程編號 | : | 14A-22 |
| 日期 | : | 30/9/2014 |
| 時間 | : | 0930 - 1730 (6 小時) |
| 地點 | : | 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈 |
| 對象 | : | NGO Managerial Staff |
| 名額 | : | 30 |
| 語言 | : | 粵語 (輔以英文詞彙) |
| 費用 | : | 港幣 980.00 |
| 港幣 880.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 800.00 (在 09/09/2014 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2876 2470 or [email protected] |
| 主講嘉賓 | : |
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.
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備註
「小型機構人才發展資助計劃」不適用於此課程。其他資助計劃，請參閱按此。
