Branding in the Digital Era
Introduction
This workshop enables you to understand how
a brand can facilitate success in a competitive landscape, and develop an intuitive
mindset for branding. You will acquire the necessary mindset and skillsets to
build and evolve a brand in a fast changing, digital empowered environment
Objective
Content
- What is changing and why?
- How to envision change and effecting change
- Why is innovation important, how to innovate and manifest innovations
Details
| Course Code | : | 15B-05 |
| Date(s) | : | 15/12/2015 |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO Managerial Staff |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 1,000.00 |
| HKD 920.00 (For HKCSS Agency Member Staff Only) | ||
| HKD 168.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.) | ||
| Early Bird Fee | : | HKD 840.00 (Payment on or before 24/11/2015 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2470 or institute@hkcss.org.hk |
| Speaker(s) | : |
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.
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Remarks
Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .
