Social Media & Digital Marketing Communications for NGOs (Session 1) - Introduction & Applications of Channels (Full)
Objective
Content
Overview of Channels
- Social Media
- Search Engine Optimisation (SEO)
- Search Engine Marketing (Pay Per Click)
- Email Marketing
- Online Advertising
- Mobile Marketing
Measuring Digital Marketing
- Google Analytics
- Email report
- Social media report
- PPC report
NGO Digital Landscape
- What others are doing in the NGO sector, locally and abroad?
In each session:
- Students are to present their experiences, learnings and challenges of their digital presences
- Breakout session with moderated group discussion on how we can improve their digital presences, with tangible, task oriented outcome.
Details
| Course Code | : | 15B-25 |
| Date(s) | : | 26/2/2016 |
| Time | : | 1400 - 1800 (4 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO staff who have already had 2 to 3 years working on, or managing, some forms of digital marketing channels, with experiences to share and more importantly, a lot of questions to ask. This course is designed for people who want to walk away with tangible improvements on their overall digital presence to achieve their communication goals. |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 700.00 |
| HKD 630.00 (For HKCSS Agency Member Staff Only) | ||
| HKD 112.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.) | ||
| Early Bird Fee | : | HKD 560.00 (Payment on or before 05/02/2016 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2470 or institute@hkcss.org.hk |
| Speaker(s) | : |
Mr. Tam Patrick 譚家強先生
Founder and Certified Lecturer
Bonfire Media Limited
Patrick is the founder of Bonfire Media, a provider of global digital marketing certification courses, and a certified lecturer of the Digital Marketing Institute. He is also the Principal Advisor of 3 Screens Strategic Advisors, a digital marketing consultancy that specialises in developing holistic digital strategy. He worked with clients across many industries on a variety of digital and integrated assignments. His diverse experience also includes software design engineering at Microsoft and research analysis at Lawrence & Co., a venture capital firm.
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Remarks
Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .
