Social Media & Digital Marketing Communications for NGOs (Session 1) - Introduction & Applications of Channels (Full)
目標
內容
Overview of Channels
- Social Media
- Search Engine Optimisation (SEO)
- Search Engine Marketing (Pay Per Click)
- Email Marketing
- Online Advertising
- Mobile Marketing
Measuring Digital Marketing
- Google Analytics
- Email report
- Social media report
- PPC report
NGO Digital Landscape
- What others are doing in the NGO sector, locally and abroad?
In each session:
- Students are to present their experiences, learnings and challenges of their digital presences
- Breakout session with moderated group discussion on how we can improve their digital presences, with tangible, task oriented outcome.
詳細資料
| 課程編號 | : | 15B-25 |
| 日期 | : | 26/2/2016 |
| 時間 | : | 1400 - 1800 (4 小時) |
| 地點 | : | 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈 |
| 對象 | : | NGO staff who have already had 2 to 3 years working on, or managing, some forms of digital marketing channels, with experiences to share and more importantly, a lot of questions to ask. This course is designed for people who want to walk away with tangible improvements on their overall digital presence to achieve their communication goals. |
| 名額 | : | 30 |
| 語言 | : | 粵語 (輔以英文詞彙) |
| 費用 | : | 港幣 700.00 |
| 港幣 630.00 (社聯會員機構職員) | ||
| 港幣 112.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容) | ||
| 早鳥費用 | : | 港幣 560.00 (在 05/02/2016 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2876 2470 or institute@hkcss.org.hk |
| 主講嘉賓 | : |
Mr. Tam Patrick 譚家強先生
Founder and Certified Lecturer
Bonfire Media Limited
Patrick is the founder of Bonfire Media, a provider of global digital marketing certification courses, and a certified lecturer of the Digital Marketing Institute. He is also the Principal Advisor of 3 Screens Strategic Advisors, a digital marketing consultancy that specialises in developing holistic digital strategy. He worked with clients across many industries on a variety of digital and integrated assignments. His diverse experience also includes software design engineering at Microsoft and research analysis at Lawrence & Co., a venture capital firm.
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