Effective Branding for NGOs Series - Session 2: Integrated Marketing Communications Strategies for NGO Branding (FULL)
Introduction
This series aim to develop practical and essential branding skills for NGO managerial staff. It consists of three workshops, each covering different important aspects of branding concepts, strategies and tools. The workshops can be taken in any orders, and no pre-requisite workshop has to be taken before enrolling in any workshops.
Objective
• To gain practical insights on the changing landscape of marketing communications
• To have a bird’s eye view on how marketing, branding and state-of-the-art marketing communication tools work together
• To have a bird’s eye view on how marketing, branding and state-of-the-art marketing communication tools work together
Content
• What is Integrated Marketing Communications (IMC) Planning, and what are the benefits?
• What are advantages and disadvantages of the various tools available for integrated marketing communications planning today, e.g. Social Media, Marketing, Public Relations, Event Marketing, Direct Marketing, Sales Promotions, and Advertising, etc.
• How can these tools be applied efficiently and effectively within a comprehensive IMC Strategy?
• What are advantages and disadvantages of the various tools available for integrated marketing communications planning today, e.g. Social Media, Marketing, Public Relations, Event Marketing, Direct Marketing, Sales Promotions, and Advertising, etc.
• How can these tools be applied efficiently and effectively within a comprehensive IMC Strategy?
Details
| Course Code | : | 16B-18 |
| Date(s) | : | 24/2/2017 |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO Managerial Staff or Project Leader |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 1,050.00 |
| HKD 970.00 (For HKCSS Agency Member Staff Only) | ||
| HKD 176.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.) | ||
| Early Bird Fee | : | HKD 880.00 (Payment on or before 03/02/2017 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2470 or institute@hkcss.org.hk |
| Speaker(s) | : |
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.
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Remarks
Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .
