Effective Branding for NGOs Series - Session 2: Integrated Marketing Communications Strategies for NGO Branding (FULL)
(只提供英文版本)簡介
This series aim to develop practical and essential branding skills for NGO managerial staff. It consists of three workshops, eachcovering different important aspects of branding concepts, strategies and tools. The workshopscan be taken in any orders, and nopre-requisite workshop has to be taken before enrolling in any workshops.
目標
• To gain practical insights on the changing landscape of marketing communications
• To have a bird’s eye view on how marketing, branding and state-of-the-art marketing communication tools work together
• To have a bird’s eye view on how marketing, branding and state-of-the-art marketing communication tools work together
內容
• What is Integrated Marketing Communications (IMC) Planning, and what are the benefits?
• What are advantages and disadvantages of the various tools available for integrated marketing communications planning today, e.g. Social Media, Marketing, Public Relations, Event Marketing, Direct Marketing, Sales Promotions, and Advertising, etc.
• How can these tools be applied efficiently and effectively within a comprehensive IMC Strategy?
• What are advantages and disadvantages of the various tools available for integrated marketing communications planning today, e.g. Social Media, Marketing, Public Relations, Event Marketing, Direct Marketing, Sales Promotions, and Advertising, etc.
• How can these tools be applied efficiently and effectively within a comprehensive IMC Strategy?
詳細資料
| 課程編號 | : | 16B-18 |
| 日期 | : | 24/2/2017 |
| 時間 | : | 0930 - 1700 (6 小時) |
| 地點 | : | 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈 |
| 對象 | : | NGO Managerial Staff or Project Leader |
| 名額 | : | 30 |
| 語言 | : | 粵語 (輔以英文詞彙) |
| 費用 | : | 港幣 1,050.00 |
| 港幣 970.00 (社聯會員機構職員) | ||
| 港幣 176.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容) | ||
| 早鳥費用 | : | 港幣 880.00 (在 03/02/2017 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2876 2470 or [email protected] |
| 主講嘉賓 | : |
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.
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備註
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