Effective Branding for NGOs Series - Session 3: Social Media for NGO Branding (Full)
Introduction
Objective
• To understand how to use social media to build a brand
• To set strategies and learn practical skills in mastering social media as so to help accomplish business objectives
Content
• NGO landscape – overview of difficulties encountered, capital sources available and different business natures
• How to promote your business - theories, real-life current case studies, business methodology
• Social media methodology - how to start, strategies and budgeting
• Social CRM - CRM methodology, suitable platforms and engagement strategies
• Content marketing - new vs. old, tips, and tools
Details
| Course Code | : | 16B-19 |
| Date(s) | : | 15/3/2017 |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO Managerial Staff or Project Leader |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 1,050.00 |
| HKD 970.00 (For HKCSS Agency Member Staff Only) | ||
| HKD 176.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.) | ||
| Early Bird Fee | : | HKD 880.00 (Payment on or before 22/02/2017 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2470 or institute@hkcss.org.hk |
| Speaker(s) | : |
Mr. Lai , Willy 賴志偉先生
Co-founder and Business Director
Fimmick
Mr Willy Lai is the Co-founder and Business Director of Fimmick - an award-winning digital marketing agency with 80 digital professionals in Hong Kong, Taiwan and Japan. Willy has consistently delivered outstanding innovative digital and social media marketing strategies, and mastered big data analyses for various multinational brands, winning Fimmick and its clients' projects numerous awards, such as Marketing Magazine's Agency of the Year 2016, Marketing Excellence Awards 2015, and Marketing Events Awards 2015. Furthermore, he actively shares his digital insights with local and overseas institutions, such as taking a guest lecturer role at the Hong Kong Polytechnic University.
|
Remarks
Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .
