Effective Branding for NGOs Series - Session 3: Social Media for NGO Branding (Full)
(只提供英文版本)簡介
目標
• To understand how to use social media to build a brand
• To set strategies and learn practical skills in mastering social media as so to help accomplish business objectives
內容
• NGO landscape – overview of difficulties encountered, capital sources available and different business natures
• How to promote your business - theories, real-life current case studies, business methodology
• Social media methodology - how to start, strategies and budgeting
• Social CRM - CRM methodology, suitable platforms and engagement strategies
• Content marketing - new vs. old, tips, and tools
詳細資料
| 課程編號 | : | 16B-19 |
| 日期 | : | 15/3/2017 |
| 時間 | : | 0930 - 1700 (6 小時) |
| 地點 | : | 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈 |
| 對象 | : | NGO Managerial Staff or Project Leader |
| 名額 | : | 30 |
| 語言 | : | 粵語 (輔以英文詞彙) |
| 費用 | : | 港幣 1,050.00 |
| 港幣 970.00 (社聯會員機構職員) | ||
| 港幣 176.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容) | ||
| 早鳥費用 | : | 港幣 880.00 (在 22/02/2017 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2876 2470 or institute@hkcss.org.hk |
| 主講嘉賓 | : |
Mr. Lai , Willy 賴志偉先生
Co-founder and Business Director
Fimmick
Mr Willy Lai is the Co-founder and Business Director of Fimmick - an award-winning digital marketing agency with 80 digital professionals in Hong Kong, Taiwan and Japan. Willy has consistently delivered outstanding innovative digital and social media marketing strategies, and mastered big data analyses for various multinational brands, winning Fimmick and its clients' projects numerous awards, such as Marketing Magazine's Agency of the Year 2016, Marketing Excellence Awards 2015, and Marketing Events Awards 2015. Furthermore, he actively shares his digital insights with local and overseas institutions, such as taking a guest lecturer role at the Hong Kong Polytechnic University.
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