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How to Build a Strong Brand for NGOs

Objective

• To gain practical insights on the changing landscape of marketing communications
• To have a bird’s eye view on how marketing, branding, and state-of-the-art marketing communications tools work together
• To learn how to apply the knowledge to fulfill unique business objectives

Content

• Why a brand is important to an organisation’s overall business strategy
• Key criteria for a strong brand
• How to formulate a competitive brand strategy
• How you can play role building a strong brand for your organisation

Details

Course Code : 18B-13
Date(s) : 14/3/2019
Time : 0930 - 1700 (6 Hours)
Venue : Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
Target Participants : NGO Managerial Staff or Project Leader
Class Size : 30
Language : Cantonese (supplemented with English)
Fee : HKD 1,090.00
    HKD 1,010.00 (For HKCSS Agency Member Staff Only)
    HKD 184.00 ("Small NGO Capacity Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.)
Early Bird Fee : HKD 920.00 (Payment on or before 21/02/2019 for HKCSS Agency Member Staff Only)
Enquiries : 2876 2470 or institute@hkcss.org.hk
Speaker(s) :
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.

Remarks

Quota is set for each course in "Small NGO Capacity Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .

• 課程內容只提供英文版本

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