課程搜尋

訓練課程

短期課程

How to Build a Strong Brand for NGOs

目標

• To gain practical insights on the changing landscape of marketing communications
• To have a bird’s eye view on how marketing, branding, and state-of-the-art marketing communications tools work together
• To learn how to apply the knowledge to fulfill unique business objectives

內容

• Why a brand is important to an organisation’s overall business strategy
• Key criteria for a strong brand
• How to formulate a competitive brand strategy
• How you can play role building a strong brand for your organisation

詳細資料

課程編號 : 18B-13
日期 : 14/3/2019
時間 : 0930 - 1700 (6 小時)
地點 : Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
對象 : NGO Managerial Staff or Project Leader
名額 : 30
語言 : Cantonese (supplemented with English)
費用 : 港幣 1,090.00
    港幣 1,010.00 (社聯會員機構職員)
    港幣 184.00 (「小型機構能力發展津貼計劃」最高資助額為學費80%,詳請瀏覽-「資助計劃」內容)
早鳥費用 : 港幣 920.00 (在 2019-02-21 或之前繳款, 只限社聯會員機構職員)
查詢 : 2876 2470 or institute@hkcss.org.hk
主講嘉賓 :
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.

備註

「小型機構能力發展津貼計劃」設有名額,申請者須經批核,詳情請按此

• 課程內容只提供英文版本

返回
返回頁頂