Session 4.2: Making Good Use of Social Media in Fundraising
Introduction
In order to be sustainable, social service organizations need to find and diversify the funding source. This course helps social work practitioners to identify different ways of fundraising to enhance their organisations’ fundraising capability. It is designed for social work practitioners who would like to equip and advance their practical skills on fundraising.
Objective
1. To introduce the fundraising planning cycle and it’s applications at agency level
2. To describe the concept and application on donor relations management and it’s relation to fund raising sustainability
3. To introduce typical fundraising tools with NGO examples
2. To describe the concept and application on donor relations management and it’s relation to fund raising sustainability
3. To introduce typical fundraising tools with NGO examples
Content
-Types of online social media and their current situation
-How to develop and execute online social media for fundraising activities?
-How to develop and execute online social media for fundraising activities?
Details
| Course Code | : | 12A-C18 |
| Date(s) | : | 9/10/2012 |
| Time | : | 1400 - 1700 (3 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong |
| Target Participants | : | 1. The full programme is designed for NGO staffs working in fundraising, communications, and donor relations at managerial or supervisory level. 2. Individual sessions are suitable for NGO staffs who are interested in the topic. |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 465.00 |
| HKD 425.00 (For HKCSS Agency Member Staff Only) | ||
| Early Bird Fee | : | HKD 385.00 (Payment on or before 18/09/2012 for HKCSS Agency Member Staff Only) |
| Enquiries | : | HKCSS Institute: 2876 2470 or [email protected] |
| Speaker(s) | : |
Mr. Szeto , Ralph 司徒廣釗先生
Business Development Director
CMRS Digital Solutions Limited
Mr Szeto graduated from the Hong Kong Baptist University with a Degree in Humanities and Master Degree in Communications. He is one of the founders of CMRS Digital Solutions Limited, which develops and provides various marketing solutions on social media and digital marketing services. Mr Szeto is currently the Vice Chairman of Hong Kong Association of Internet Marketing and Executive of the Interactive and Direct Committee of HK4As. He is also a guest lecturer of several universities and organizations.
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Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
Certificates
1. "Certificate in Fundraising for NGOs” will be issued by the HKCSS Institute to participants who have fully completed 24 hours PLUS participated in project presentation (session 4.5). Attending hours of session 4.5 will not be counted.
2. Attendance Certificates will be issued to participants upon completion of each individual whole session.
