Short Courses
Crisis Management and PR Disaster
Introduction
社會環境與傳媒生態的蛻變，不斷製造矛盾衝突、負面新聞、上綱上線。機構服務或企業產品一旦出現問題而不擅處理，很容易便會觸發危機和公關災難，繼而影響機構形象以致服務成效。本課程針對社福機構，提供策略性思維和傳媒應對技巧，有助機構建立良好的公關形象，化解危機，並以進取姿態建立傳媒關係。本課程理論與實踐並重，作較深入講解公關危機，在導師指引下進行分組研討及模擬練習，同時作評估修正，效果相得益彰。
Content
- 香港傳媒生態透視
- 成熟公共關係的三大堡壘
- 見煙知火的危機意識
- 從事故、災難到拆彈
- 應對傳媒四大基本功
- 接受訪問的Do & Don’t
- 發言人的攻守角色
- 危機處理的4R與5F
- 道歉的藝術
- 個案分析與模擬練習
Details
| Course Code | : | 22A-03 |
| Date(s) | : | 24 Aug 2022 (Wed) |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO Managerial & Supervisory staff |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 1,180.00 |
| HKD 1,100.00 (For HKCSS Agency Member Staff Only) | ||
| HKD 192.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 80% of the course fee. Please refer to “Financial Assistance”.) | ||
| Early Bird Fee | : | HKD 960.00 (Payment on or before 03/08/2022 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2876 2434 or institute@hkcss.org.hk |
| Speaker(s) | : |
Mr. LEE Kam Hung 李錦洪先生
資深傳媒人
香港資深跨媒體工作者，近四十年傳媒工作經驗，出身報業，曾任職記者、採訪主任，主筆及總編輯。曾主持多個收視率極高的電台及電視節目。
李錦洪現時為《基督教時代論壇週報》榮休社長，網絡電台D100節目主持，城市大學EMBA課程「溝通與演說學」特約講師(2006-2018)，伯特利神學院「溝通與表達學」特約講師，加拿大「華僑之聲電台」香港特約評論員。他的著作深受大眾歡迎，包括有《迎向未來的十堂課》、《有話好說—青少年溝通學堂》、《工作夢飛翔》、《溝通演說26式》、《與智慧飛翔》等十多本。 |
Remarks
Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .
About Vaccine Pass & "LeaveHomeSafe” QR Code
- All participants are required to scan the "LeaveHomeSafe” venue QR code and present their Vaccine Pass for verification to show evidence of vaccination or medical exemption certificate upon entry to the class venue.
- Depending on the latest pandemic situation, the mode of course delivery might change to online class.
- No refund or course withdrawal will be made due to non-fulfillment of QR code scanning and Vaccine Pass verification and/ or change of course delivery mode.
- For details of the Vaccine Pass (疫苗通行證), please visit https://www.coronavirus.gov.hk/chi/vaccine-pass.html
(Course Detail in Chinese Version ONLY)
