Short Courses
【FULL】The Art of Like: Mastering Social Media Marketing for NGOs
Introduction
Unlock the full potential of your social media impact! This course empowers NGO staff and marketers to drive engagement, build authentic connections, and amplify mission-driven stories, transforming both your audience reach and organizational growth.
This course equips NGO staff and marketers with the essential skills and strategies to navigate and leverage the dynamic social media landscape. Through interactive modules, the learners will explore audience-centric storytelling, content planning, and the latest trends across platforms like Threads, XiaoHongShu and Telegram. They will gain hands-on experience with tools and learn to decode platform-specific algorithms for Facebook, Instagram, LinkedIn, and YouTube. Content covered crafting brand stories, setting goals, and crisis management, will build practical skills, empowering learners to create impactful, mission-driven campaigns and foster meaningful audience connections.
Objective
- Develop skills in crafting audience-centered, impactful stories.
- Gain expertise in using emerging platforms to reach new audiences.
- Set goals and track metrics that align with mission-driven impact.
- Learn platform-specific strategies to maximize content visibility.
- Build crisis management skills for handling social media challenges.
Content
- Mastering the Ever-Changing Social Media Landscape
> Overview of Social Media Evolution
> Key Trends and Shifts in User Behavior
- Audience-Centric Storytelling for Brand and Project Impact
> Crafting Audience-Focused Narratives
> Building Emotional Connections
> Establishing a Unique and Authentic Brand Voice
- Strategic Content to Drive Engagement and Growth
> Content Planning Essentials
> Engagement Techniques for Action
> Visual Storytelling Techniques
> Maximizing User-Generated Content (UGC)
> Top Tips and Common Pitfalls in Social Media Marketing
- Trends and Emerging Platforms
> Exploring Trending Platforms: Threads, XiaoHongShu, Telegram, Line, X
> Best Practices for Short-Form and Live Content
- Setting Goals that Make an Impact and Measuring Success
> Creating SMART Goals for Social Media
> Key Metrics for Impact Assessment
- Platform-Specific Strategies and Tactics
> Decoding Instagram's Algorithm
> Tailored Tactics for Key Platforms: Facebook, Instagram, LinkedIn, YouTube
- Proactive Crisis Management in the Digital Age
> Predicting and Preventing Potential Crises
> Building an Effective Crisis Response Plan
- Advanced Communication Tools: Influencers, Mascots, and AR
> Collaborating with Influencers
> Creating Brand Mascots
> Using Augmented Reality (AR) for Storytelling
【Bonus】AI-Powered Strategies for Social Media
> Enhancing Content Creation with AI
Details
| Course Code | : | 24B-10 |
| Date(s) | : | 13 Feb 2025 (Thu) |
| Time | : | 0930 - 1700 (6 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
| Target Participants | : | NGO Managerial & Supervisory Staff (with experience in managing social media channel(s) for the organisation) |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 1,660.00 |
| HKD 1,490.00 (For HKCSS Agency Member Staff Only) | ||
| Early Bird Fee | : | HKD 1,330.00 (Payment on or before 16/01/2025 for HKCSS Agency Member Staff Only) |
| Enquiries | : | 2864 2905 or institute@hkcss.org.hk |
| Speaker(s) | : |
Dr. WONG Bernie 黃啟亮博士
Founder of Social Stand / Vice Chairmen of HKAIM (Hong Kong Association of Interactive Marketing) / Digital and Social Media Marketing Consultant, Trainer, and Speaker / Columnist, Radio Host, and University Lecturer
Social Stand
Dr Bernie Wong founded Social Stand Limited, which specialises in digital and social media marketing. Through collaborations with Fortune 500 brands such as Marks & Spencer, GAP, Adidas, and Disney, Dr Wong has established himself as a pioneer in using brand storytelling to engage target audiences and expand brand influence. As the founder of Social Stand Limited, he utilises the transformative power of digital storytelling to deepen connections between brands and their target audiences. |
Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
Staff from HKCSS Agency Members will not automatically become members of the HKCSS Institute. The membership is not equivalent to the membership status of HKCSS Agency Member.
