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Stakeholder Alchemy: Engagement, Trust, Relationship, and Buy in

Introduction

Against a resource constrained and fast changing social service landscape, NGOs must collaborate internally and externally to deliver quality services and pursue organisational growth. For many NGO managers and supervisors, effective stakeholder engagement is critical to fostering meaningful relationships, aligning diverse parties toward shared objectives, and unlocking sustainable social impact. 

This workshop addresses common real world challenges, such as securing backing from funders, government bodies, partners and internal teams; building trust without formal authority; and delivering persuasive communications that support the organisation’s mission and long-term impact. Through case studies and interactive role-play exercises, participants will learn practical frameworks, communication techniques, and mission-driven storytelling skills to identify key stakeholders, develop engagement strategies, craft compelling messages, handle resistance diplomatically, and act as credible organisational ambassadors to drive project success and long term collaboration.
 

Objective

Upon completion of this workshop, participants will be able to:
  • Map 360 degree stakeholders and formulate tailored engagement strategies for internal and external parties 
  • Apply trust building communication principles and persuasive storytelling to deliver mission aligned messages 
  • Practice influencing skills without formal authority to secure buy in for projects, change initiatives, and resource requests 
  • Handle objections, resistance, and conflicting priorities in diplomatic, constructive ways 
  • Represent their NGOs professionally as organisational ambassadors in pitching, proposal, and partnership building scenarios

Content

1. Stakeholder Mapping & Strategic Engagement
  • 360 degree stakeholder identification, mapping, prioritisation, and analysis of their motivations, expectations, and shared values
  • Developing fit for purpose engagement strategies for internal teams, funders, government bodies, institutions, and community partners
2.  Persuasive Communication & Storytelling for NGOs 
  • Core communication principles for building trust and alignment with diverse stakeholders 
  • Strengthening pitches and proposals: presentation logic, the Contrast Numbers Me2 technique for higher impact and attention
  • Mission driven storytelling to resonate with funders, partners, and community stakeholders
3.  Influencing Without Authority & Securing Buy in
  • Influencing tactics for cross team and cross partner collaboration without hierarchical power
  • Skills to gain support for project implementation, organisational changes, and resource seeking requests 
  • Diplomatic approaches to manage objections, push back, and conflicting stakeholder priorities
4.  Applied Practice as NGO Ambassadors
  • Professional communication mindset and behavioural standards when acting as organisational ambassadors
  • Real NGO case role play exercises: pitching to funders, negotiating terms, and aligning multi party partners

Details

Course Code : 26B-03
Date(s) : 16 Dec 2026 (Wed)
Time : 0930 - 1700 (6 Hours)
Venue : Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong
Target Participants : NGO managers and supervisors who are involved or interested in stakeholder engagement
Class Size : 30
Language : Cantonese (supplemented with English)
Fee : HKD 1,580.00
    HKD 1,420.00 (For HKCSS Agency Member Staff Only)
    HKD 504.00 ("Small NGO Talent Development Subsidy Programme"- the highest subsidy amount is 60% of the course fee. Please refer to “Financial Assistance”.)
Early Bird Fee : HKD 1,260.00 (Payment on or before 18/11/2026 for HKCSS Agency Member Staff Only)
Enquiries : 2876 2486 or [email protected]
Speaker(s) :
Dr. WONG Anthony 黃德健博士
Managing Consultant
SIMCO Consultancy

Dr. Anthony Tak Kin Wong is a distinguished corporate trainer, HR management expert, public speaker and leadership researcher with 27 years of cross-industry senior management experience spanning Hong Kong, Chinese Mainland, and the broader Asia Pacific region. He has taken up core HR leadership positions at renowned Fortune Global 500 corporations and leading listed enterprises including Nestlé, Sony, Hutchison Whampoa, SCMP, Dairy Farm, RedMart, Avery Dennison and Johnson Electric, covering media, FMCG, retail, e-commerce, manufacturing and high-tech industries.

Since 2010, Dr. Wong has developed and delivered practical people management, presentation, communication and soft skills training alongside professional HR consultancy for more than 100 NGOs and social service bodies. He develops public and in-house workshops plus customized HR consultancy services for NGO management, frontline supervisors and professional practitioners, with core focuses on leadership development, talent management, performance management, stakeholder engagement, crisis resolution and organizational strategy tailored to non-profits’ unique mission-driven operational culture.

Beyond training facilitation, Dr. Wong serves as a lecturer and researcher specializing in leadership styles, human resources management and workplace disability inclusion. He works as Researcher at SBS Swiss Business School and Assistant Editor of the SBS Journal of Applied Business Research, while holding prestigious advisory board and committee vice-chair and member roles across prominent non-profit organizations.

Academically, he holds a BBA from HKUST, a master’s degree from HKU and a Doctor of Business Administration from SBS Swiss Business School. He is a DDI-certified facilitator in performance management and targeted selection interviewing, as well as a Franklin Covey certified presentation trainer.


Remarks

Quota is set for each course in "Small NGO Talent Development Subsidy Programme". All applications are subject to approval. For details, please click HERE .


MMDP alumni enjoy an additional 20% discount on top of the HKCSS Agency Member Staff rate, making the course fee $1,136. 

  1. “MMDP Alumni” refers to individuals who have participated in our certificate programmes: “Certificate for Newly Promoted Supervisors and Managers in NGOs” and “NGO Middle Management Development Programme.”
  2. The 20% discount for MMDP Alumni is only applicable during the Early‑Bird application period.
  3. MMDP Alumni applying for this discount are required to provide verification details after registration. Please email [email protected] with the following information for verification purposes: intake year of MMDP (e.g. MMDP 202X), full name in both English and Chinese. Payment at the discounted rate will be available only after confirmation by our staff.
  4. Discounted places are limited and will be offered on a first‑come, first‑served basis.

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