2.2 Branding & Business Sustainability
Objective
To equip social work practitioners and other executives with essential business knowledge and operational skills in running self-finance projects in an entrepreneurship way.
Content
-Constructing a Good Brand
-Branding with Organization Brand or New Service Brand
-Business Sustainability: Your Target Customers and Services
-The Power of Differentiation
-Branding with Organization Brand or New Service Brand
-Business Sustainability: Your Target Customers and Services
-The Power of Differentiation
Details
| Course Code | : | 12A-C04 |
| Date(s) | : | 23/5/2012 |
| Time | : | 0930 - 1230 (3 Hours) |
| Venue | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong |
| Target Participants | : | Middle level personnel in existing self-finance projects, social enterprise projects or those planning to start self-finance projects in NGOs. |
| Class Size | : | 30 |
| Language | : | Cantonese (supplemented with English) |
| Fee | : | HKD 465.00 |
| HKD 425.00 (For HKCSS Agency Member Staff Only) | ||
| Early Bird Fee | : | HKD 385.00 (Payment on or before 02/05/2012 for HKCSS Agency Member Staff Only) |
| Enquiries | : | HKCSS Institute: 2876 2470 or institute@hkcss.org.hk |
| Speaker(s) | : |
Ms. Yau Sau Wai , Sania 游秀慧太平紳士
Chief Executive Officer
New Life Psychiatric Rehabilitation Association
Ms Sania Yau is currently the Chief Executive Officer of New Life Psychiatric Rehabilitation Association. Ms Yau is working with a team of 900 employees committed to the development and delivery of recovery-oriented mental health services to render residential, employment and training as well as community support for people in recovery and their families. The Association has been operating 20 social enterprises since 1994 to promote social inclusion and self-reliance for people in recovery through job training and employment. In addition, it launches mental health promotion and prevention programs and operates the New Life Institute of Psychiatric Rehabilitation to provide specialized training for mental health professionals. Sania will share her experience in working with local and international coaches.
Ms. Li , Virginia 李賽鳳女士
Business Adviser
New Life Psychiatric Rehabilitation Association
Ms Li is the Business Adviser of New Life Psychiatric Rehabilitation Association with responsibilities for the Association's Social Enterprises strategic direction and development. Virginia has more than 25 years of experience in advertising and marketing for a number of industries including FMCG, cosmetics and home furnishings retailing.
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Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
Characteristics
1. Special highlights on the decision making of the Board and senior management with clear positioning on self-finance project direction and mission
2. A cross-disciplinary training curriculum enabling participants to learn business skills with business and NGO outstanding management organizations
3. Guest speakers from NGO award winners and business are invited to share practical experiences in running business
4. Site visit to strengthen what are learnt in tutorials
