Training Course List

Digital Marketing for NGOs : Workshop on Meta Technologies

Introduction

(Introduction in Chinese version ONLY)

在數碼轉型的新世代下，人與人之間的聯繫及溝通都有著不同程度的改變。隨著數碼轉型的大趨勢，社福機構在傳統的線下服務模式以外，亦可善用數碼及社交媒體平台提升服務知名度，同時更有效地發掘及連繫到潛在的服務對象。科技日新月異，社福界應如何裝備自己，提升數碼營銷和社交媒體管理的知識和技能，讓機構在充滿挑戰的社會下仍能有效地發揮其影響力？

HKCSS Institute 與 Meta 合作舉辦《社福機構數碼營銷教室：社交媒體應用工作坊》，讓社福界同工提升數碼營銷及社交媒體的知識及應用技巧，並洞悉數碼轉型的大趨勢，為日後創新的營銷手法做好準備。

Objective

To equip the participants with the latest updates on the use of Meta technologies for NGOs to reach out more effectively to their target groups for various good causes
To demonstrate the best practices in Hong Kong to inspire NGOs and embark the digital transformation journey
To enhance the PR and communication strategies of NGOs so as to maximize the influence of NGOs and create a positive impact in the communities through the digital platform

Details

Course Code	:	24A-C8 to C09
Date(s)	:	9 Oct 2024 to 16 Oct 2024
Time	:	3 Hours
Target Participants	:	Maximum two applicants from each service unit / project, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook and / or Instagram Page for their organisations or programmes
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 02/06/2024 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2955 or institute@hkcss.org.hk
Speaker(s)	:	Ms. LI Aurora 李鶴女士 Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia Meta Aurora Li is Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia at Meta, with focus on public sectors. Since she joined Meta in 2019, Aurora has covered major elections, government campaigns and education in the region. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others. Ms. CHAN Michelle 陳殷愉女士 Client Solutions Manager Meta Michelle is a Client Solutions Manager and former Training Partner at Meta with vast experience in brand and performance marketing, sales and advertising solutions training. Currently serving as a trusted advisor on advertising solutions for key spenders in Hong Kong & Taiwan, she is proficient in Meta's full suite of products and advertising solutions with strong knowledge of the digital advertising landscape. To date, she has trained over 14,000 diverse audiences on digital advertising products, marketing strategies, and social media management.

Remarks

"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 02/06/2024

【Application Guideline】

The course is not offered on a first-come, first-served basis. Screening of applications by HKCSS Institute and Meta may apply.
With Meta’s sponsorship, participants can join the course at no charge.

【Certificate】

Participants who have attained 100% attendance of the course will be awarded a certificate of completion jointly issued by The Hong Kong Council of Social Service and Meta.
Participant who fails to attend the course or cannot meet the 100% attendance requirement will not be awarded the certificate of completion.

【Application Procedures】

Please complete this online application form.
Application via HKCSSI Member Portal, E-mail or Fax will NOT be accepted.

Application result will be notified through email prior to the commencement of the course. Please contact the Institute if you do not receive any notification 5 working days before the course starts.

Course Structure

Session 1: Building community across Meta Technologies

Digital Marketing for NGOs : Workshop on Meta Technologies (Session 1) - Building Community across Meta Technologies

Course Code	:	24A-C08
Date(s)	:	9 Oct 2024 (Wed)
Time	:	1500 - 1630 (1.5 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from each service unit / project, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook and / or Instagram Page for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 02/06/2024 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2955 or institute@hkcss.org.hk
Speaker(s)	:	Ms. LI Aurora 李鶴女士 Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia Meta Aurora Li is Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia at Meta, with focus on public sectors. Since she joined Meta in 2019, Aurora has covered major elections, government campaigns and education in the region. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others. Ms. CHAN Michelle 陳殷愉女士 Client Solutions Manager Meta Michelle is a Client Solutions Manager and former Training Partner at Meta with vast experience in brand and performance marketing, sales and advertising solutions training. Currently serving as a trusted advisor on advertising solutions for key spenders in Hong Kong & Taiwan, she is proficient in Meta's full suite of products and advertising solutions with strong knowledge of the digital advertising landscape. To date, she has trained over 14,000 diverse audiences on digital advertising products, marketing strategies, and social media management.

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Session 2: Creative and Advertising Best Practices across Meta Technologies

Digital Marketing for NGOs : Workshop on Meta Technologies (Session 2) - Creative and Advertising Best Practices across Meta Technologies

Course Code	:	24A-C09
Date(s)	:	16 Oct 2024 (Wed)
Time	:	1500 - 1630 (1.5 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from each service unit / project, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook and / or Instagram Page for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 02/06/2024 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2955 or institute@hkcss.org.hk
Speaker(s)	:	Ms. LI Aurora 李鶴女士 Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia Meta Aurora Li is Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia at Meta, with focus on public sectors. Since she joined Meta in 2019, Aurora has covered major elections, government campaigns and education in the region. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others. Ms. CHAN Michelle 陳殷愉女士 Client Solutions Manager Meta Michelle is a Client Solutions Manager and former Training Partner at Meta with vast experience in brand and performance marketing, sales and advertising solutions training. Currently serving as a trusted advisor on advertising solutions for key spenders in Hong Kong & Taiwan, she is proficient in Meta's full suite of products and advertising solutions with strong knowledge of the digital advertising landscape. To date, she has trained over 14,000 diverse audiences on digital advertising products, marketing strategies, and social media management.