訓練課程

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訓練課程

短期課程

利用社交媒體作為社福機構的宣傳策略

內容

  • 探討怎樣整合網上及傳統的機構品牌策略
  • 研究社交媒體策略,包括面書、微博、TwitterYoutubeLinkedin 等,以提升機構知名度
  • 以實際的應用和案例闡釋社交媒體量度的重要性及其技巧

詳細資料

課程編號 : 14A-C13
日期 : 27/6/2014
時間 : 0930 - 1230 (3 小時)
地點 : 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈
對象 : 社會服務機構內有需要與內外部人士作溝通的同工
名額 : 30
語言 : 粵語 (輔以英文詞彙)
費用 : 港幣 600.00
    港幣 500.00 (社聯會員機構職員)
早鳥費用 : 港幣 400.00 (在 06/06/2014 或之前繳款, 只限社聯會員機構職員)
查詢 : 2876 2470 or [email protected]
主講嘉賓 :
Mr. Ma , Rex 馬維業先生
Co-Founder & Managing Director
iGen6 New Media Group
Rex is the Managing Director of iGen6. Prior to this formation, he was the Principal Solution Consultant and Solution Architect for Oracle Corp., accountable for strategic solution consulting. He has provided his advice for a number of Greater China Region & Asia Pacific Region including Conglomerates, Government and multinational corporations as well as Chinese State Owned enterprises. Mr Ma is Advisory Committee Member, Hong Kong Trade Development Council - Design, Marketing and Licensing Services (2013-15) and External Examiner, Hong Kong Vocational Training Council - Multi-Media & Internet Technology, (2012-15). Mr. Ma has a huge and solid social network as well as people connection. As a leader in various NGOs such as Lions Clubs, Junior Chamber & Innovative Entrepreneur Association etc, he has led some large-scale Community Development Campaigns and Brand-oriented Social Activities to encourage and promote innovation and creativity in Hong Kong. He earned his Master of Information Technology Management Degree from Macquarie Graduate School of Management (MGSM), Australia.
Mr. 陳裕匡先生 陳裕匡先生
編輯
主場新聞
主場新聞編輯(Curator)及樂評人。曾任設計品牌發展主任,有管理不同Facebook專頁及群組的經驗;曾在電台主持音樂節目、於男性時裝雜誌擔任助理編輯。

備註

「小型機構人才發展資助計劃」不適用於此課程。其他資助計劃,請參閱按此

報讀整個證書課程者,將獲優先考慮。
查看「社會服務機構應用企業傳訊證書詳情。

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