Effective Branding for NGOs Series - Session 1: How to Build a Strong Brand for NGOs (FULL)
(只提供英文版本)簡介
This series aim to develop practical and essential branding skills for NGO managerial staff. It consists of three workshops, each covering different important aspects of branding concepts, strategies and tools. The workshops can be taken in any orders, and no pre-requisite workshop has to be taken before enrolling in any workshops.
目標
• To gain practical insights on the changing landscape ofmarketingcommunications
• To have a bird’s eye view on how marketing, branding, and state-of-the-artmarketingcommunications tools work together
• To learn how to applythe knowledge to fulfill unique business objectives
• To have a bird’s eye view on how marketing, branding, and state-of-the-artmarketingcommunications tools work together
• To learn how to applythe knowledge to fulfill unique business objectives
內容
• Why a brand is important to an organisation’s overall business strategy
• Key criteria for a strong brand
• How to formulate a competitive brand strategy
• How you can play role building a strong brand for your organisation
• Key criteria for a strong brand
• How to formulate a competitive brand strategy
• How you can play role building a strong brand for your organisation
詳細資料
| 課程編號 | : | 16B-17 |
| 日期 | : | 17/2/2017 |
| 時間 | : | 0930 - 1700 (6 小時) |
| 地點 | : | 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈 |
| 對象 | : | NGO Managerial Staff or Project Leader |
| 名額 | : | 30 |
| 語言 | : | 粵語 (輔以英文詞彙) |
| 費用 | : | 港幣 1,050.00 |
| 港幣 970.00 (社聯會員機構職員) | ||
| 港幣 176.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容) | ||
| 早鳥費用 | : | 港幣 880.00 (在 27/01/2017 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2876 2470 or [email protected] |
| 主講嘉賓 | : |
Ms. BUTT , Carolyn 畢靄琼女士
Chief Consultant
EGNITE
Ms Butt develops and delivers on an intensive curriculum that includes Marketing, Branding and Communications to Corporate Clients in need of such skillsets. She is currently the lead trainer for the Marketing Academy for Hong Kong Telecom CSL. She also trains on subjects such as Strategic Planning and Account Management in various Advertising Agencies, and at the Bank of Beijing on Branding and Cultural Integration. As well, she lectures at the Hong Kong Baptist University on Advertising Management. Prior to her life as a trainer, Carolyn has built strong brands for a diverse array of industries in Asia and North America for over 20 years, and is highly regarded in the industry for her strong strategic mind and her ability to inspire award-winning creative work that generates results for her clients. She has developed sizzling campaigns that have received well over a hundred advertising and marketing awards from Asia, USA and Canada.
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