社福機構數碼宣傳企劃系列：單元3─搜尋引擎營銷/按照點擊收費 vs 搜尋引擎優化 (FULL)
(只提供英文版本)簡介
目標
• To address common challenges and pain-points of NGOs, e.g. lack of resources (time and staff), budget constraint, knowledge gap on new digital marketing strategies and tactics, inability to measure campaign effectiveness, struggle to prove Return on Investment (ROI) internally
• To put theories into cases, and allow NGOs to take away with solid and practical know-hows to improve their digital marketing campaigns
內容
• Basic knowledge of Search Engine Marketing (SEM/PPC)
• Basic knowledge of Search Engine Optimisation (SEO)
• How to drive quality traffics to your online assets
• Deep-dive on SEM/PPC campaign management, e.g. keyword research, ad copy writing, budgeting and scheduling, keyword bidding, targeting, landing page,
• Common myths on SEM
詳細資料
| 課程編號 | : | 17A-24 |
| 日期 | : | 14/09/2017 |
| 時間 | : | 0930 - 1230 (3 小時) |
| 地點 | : | 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈 |
| 對象 | : | NGO staff with hands-on experience of digital marketing channels (Please note that basic concepts will not be covered in these two sessions) |
| 名額 | : | 30 |
| 語言 | : | 粵語 (輔以英文詞彙) |
| 費用 | : | 港幣 545.00 |
| 港幣 505.00 (社聯會員機構職員) | ||
| 港幣 92.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容) | ||
| 早鳥費用 | : | 港幣 460.00 (在 24/08/2017 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2876 2470 or institute@hkcss.org.hk |
| 主講嘉賓 | : |
Ms. CHENG Cara 鄭嘉納女士
Channel Partner, Greater China Region
Facebook
Cara is a digital marketing and ad technology entrepreneur with over 12 years of experience and expertise on omni-channel strategy and optimization, including SEO & SEM, social media marketing, mobile marketing, email marketing, analytics & data. Her current venture at Facebook aligns with her personal vision on leveraging the power of digital to achieve both business and social missions. In 2016, Cara founded Digital Cause to bridge digital marketing knowledge for the non-profit sector.
Before Facebook, Cara was the founding member and senior management of iClick Interactive, a Nasdaq-listed performance marketing company in Asia, with over 450 employees in 8 offices globally. Cara managed key accounts at Yahoo! HK, and her client portfolio included Citibank, American Express, Estee Lauder, Lane Crawford, Burberry, NIKE, eBay, Cathay Pacific, Asia Miles, HK Disneyland, HK Tourism Board, HK Trade Development Council. Cara holds MBA and BA degrees in business administration and economics. |
備註
「小型機構人才發展資助計劃」設有名額，申請者須經批核，詳情請按此。
There are other 2 sessions in this series.
Course code: 17A-22
Course code: 17A-23
