Session 4.3: Generating a more stable income for your organization
(只提供英文版本)簡介
In order to be sustainable, social service organizations need to find and diversify the funding source. This course helps social work practitioners to identify different ways of fundraising to enhance their organisations’ fundraising capability. It is designed for social work practitioners who would like to equip and advance their practical skills on fundraising.
目標
1. To introduce the fundraising planning cycle and it’s applications at agency level
2. To describe the concept and application on donor relations management and it’s relation to fund raising sustainability
3. To introduce typical fundraising tools with NGO examples
2. To describe the concept and application on donor relations management and it’s relation to fund raising sustainability
3. To introduce typical fundraising tools with NGO examples
內容
-Direct Mailing & telemarketing
-Monthly donor program
-Face-to face team
-Monthly donor program
-Face-to face team
詳細資料
| 課程編號 | : | 12A-C19 |
| 日期 | : | 16/10/2012 |
| 時間 | : | 0930 - 1230 (3 小時) |
| 地點 | : | Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong |
| 對象 | : | 1. The full programme is designed for NGO staffs working in fundraising, communications, and donor relations at managerial or supervisory level. 2. Individual sessions are suitable for NGO staffs who are interested in the topic. |
| 名額 | : | 30 |
| 語言 | : | Cantonese (supplemented with English) |
| 費用 | : | 港幣 465.00 |
| 港幣 425.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 385.00 (在 25/09/2012 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | HKCSS Institute: 2876 2470 or institute@hkcss.org.hk |
| 主講嘉賓 | : |
Ms. Ma , Cammie 馬玉鳳女士
Head of Individual Membership & Fundraising Events
WWF-Hong Kong
Ms Ma has over 20 years working experience in marketing and advertising and she is one of the direct marketing professionals in the industrial. She started her fundraising career with WWF-Hong Kong in 2007 and she helped establish a donor communication journey, retention and winback programmes, telemarketing, testing different mailing formats and so on. She also helped launch the DRTV, online donation and solicit new F2F agency. Her event management skills enabled her to improve the cost effectiveness of the fundraising events which include an annual charity walk for 3,000 participants in Mai Po Nature Reserve.
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備註
「小型機構人才發展資助計劃」不適用於此課程。其他資助計劃，請參閱按此。
Certificates
1. "Certificate in Fundraising for NGOs” will be issued by the HKCSS Institute to participants who have fully completed 24 hours PLUS participated in project presentation (session 4.5). Attending hours of session 4.5 will not be counted.
2. Attendance Certificates will be issued to participants upon completion of each individual whole session.
