"Fast” and "Changing” are the best description for the daily life in Hong Kong. With the rapid growth of the information technology, geographical distance is no longer a boundary. The world is changing, faster than what one can imagine. Bounding the world together, communications is the software. How can organizations promote their services effectively to their targeted customers using different kinds of communication tactics? What PR strategies can be applied by companies especially under difficult situations?

To answer the above questions, HKCSS Institute has partnered with the HK Public Relations Professionals’ Association Ltd (PRPA) to organize this PR Forum for NGOs 2009. Guest speakers from the commercial and social service sectors are invited to share their successful stories on how to formulate a 360° communication plan to promote their services or events.