訓練課程

社會服務機構的策略計劃與執行 – 由機構目標轉化為日常運作目標

(只提供英文版本)

簡介

Strategic planning is a systematic process for making decisions and managing work to guide an organization towards its desired outcomes. For NGOs, it helps the organization to focus its attention on the crucial issues and challenges. By focusing on these issues, NGOs can fulfill its mission with maximum efficiency and impact.

內容

The concept of strategic planning and NGOs
The VRIO (Value-Rarity-Imitability-Organization) framework
The RCPB (Revenue-Cost-Positioning-Branding) approach
Strategic tools: Environmental scanning; SWOT analysis; Strategic canvas; Holistic approach; Balanced scorecards
Design of a strategic plan in NGO, including transferring the organizational objectives into departmental/unit objectives and breaking it down into daily operations
Recent issues: Social media strategies; innovation strategies; strategic leadership

Course Highlight

- Case/scenario-based learning will be adopted in the classes

- Skills associated with concepts or practical training will be introduced to facilitate application in work environment

- Interaction among participants and the trainer will be encouraged throughout the course

- Group discussion and reflection will be frequently used for idea cultivation

- Pre-course work or readings may be assigned to participants to help them prepare for the course and enhance engagement

- Case sharing from NGO leader

詳細資料

課程編號	:	13B-05
日期	:	21/2/2014 & 28/2/2014
時間	:	0930 - 1700 (9 小時)
地點	:	香港灣仔軒尼詩道15號溫莎公爵社會服務大廈
對象	:	NGO Managerial Staff
名額	:	30
語言	:	粵語 (輔以英文詞彙)
費用	:	港幣 1,470.00
		港幣 1,320.00 (社聯會員機構職員)
早鳥費用	:	港幣 1,200.00 (在 30/01/2014 或之前繳款, 只限社聯會員機構職員)
查詢	:	2876 2470 or [email protected]
主講嘉賓	:	Dr. WAN , Johnny 溫振昌博士 Management Consultant Wisharp Consulting Limited Dr Wan is currently a management consultant with over 20 years of management experience in academic, public and commercial sectors. He is keen on HR development strategies, business model, strategic mindset, talent management and leadership development. He has worked for The Chinese University of Hong Kong, in the roles of Director of Industry Liaison in the School of Hotel and Tourism Management and Associate Professor in Management, teaching strategic management and HRM courses at both undergraduate and MBA levels. Besides university teaching, Dr Wan has been an executive in an international theme park in Hong Kong and a superintendent (training specialist) in the Hong Kong Police College. Dr Wan is a Certified Management Consultant and a Fellow member in the Hong Kong Institute of Human Resource Management. Note: Dr Wan has been involved in experiential learning since 1990s while he was Associate Professor in Management and Director of the Diploma Program in Training Management at CUHK. He has lectured, conducted and authored on experiential learning. He took on various advisory positions for related institutions such as the HK Institute of Adventure Counseling, Breakthrough Organization, HK Police College, and the HK Challenge Course Association.