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Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 4) - Introduction to Ads - Scale Your Advertising Efforts with Ads Manager

Introduction

This series is designed for NGO practitioners to enhance their knowledge and skills in digital and social media marketing to cope with the rising challenges and changing dynamics of the social environment.

Objective

• To equip participants with thelatest updates on the use of Facebook tools and resources for NGOs to reach out more effectively to their target groups for various good causes
• To demonstrate the best practices in Hong Kong and other Asianmarkets to inspire NGOs to think out of the box
•To maximize the influence of NGOs and create positive impact in the communities

Content

• Difference between organic content & ads
• Ads manager and boosting
• How to get started with advertising, examples from NGO partners
• Deep dive into ads manager
• Advanced targeting via location, demographic and interest
• Measurement
• Creative considerations for ads
• Ads policy overview
• Ads transparency on social issues
• Regional case studies

Details

Course Code : 20B-C09
Date(s) : 22/04/2021
Time : 1530 - 1700 (1.5 Hours)
Venue :

Online platform through Zoom*
*video conferencing service platform

Target Participants : A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization
Class Size : 80
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 25/02/2021 for HKCSS Agency Member Staff Only)
Enquiries : 2876 2434 or institute@hkcss.org.hk
Speaker(s) :
Ms. LI Aurora 李鶴女士
Partner Manager (Hong Kong & Taiwan)
Facebook
Aurora is a Partner Manger at Facebook, looking after Government, Politics and Advocacy sector. She’s dedicated on providing partners around the world education and guidance on how to connect with their people through Facebook marketing solutions.

Aurora has spent more than a decade in digital marketing field, including Google, Ogilvy and Baidu, among others. She has led key projects for global brands on their cross-culture communications and integrated marketing.

Remarks

"Small NGO Capacity Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 25/02/2021

• The Master Class is not offered on a first-come, first-served basis
• Application screening by Facebook and HKCSS Institute may apply
• With Facebook’s sponsorship, the Master Class is conducted at no charge to participants 
A refundable course deposit in the amount of HK$500 is required for anyone who enroll for any session(s). Please make the cheque payable to "The Hong Kong Council of Social Service”. Please write down your full name and organization name in Chinese, and your contact number at the back of the cheque
• The refundable course deposit should be sent to HKCSS Institute within 5 working days after your online application is submitted. Address: Room 906, 9/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong. Applications without refundable course deposit submitted will not be processed.
• The refundable course deposit cheque will be returned to successful applicants upon completion of the Master Class enrolled with 80% attendance
• If any participant fails to attend the Master Class or cannot meet the 80% attendance requirement, the refundable course deposit will be cashed and converted to a donation made to The Hong Kong Council of Social Service
• For enquiries, please call 2876 2434 or send email to institute@hkcss.org.hk

Certificate

• Participants who have attained 80% attendance of the Master Class will be awarded a certificate of completion issued jointly by Facebook and HKCSS Institute; e.g. attended 4 out of 5 sessions and upon successful completion of 80% of the training hours required in each session
• Applicants enrolled in all the sessions of the Master Class will have higher priority to be accepted
• Attendance certificates for individual sessions will NOT be issued to participants

Online Application

(Please click HERE for application. Application via HKCSSI Member Portal, E-mail and Fax will NOT be accepted)

Digital Marketing for NGOs Series - Facebook and Instagram Master Class
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 1)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 2)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 3)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 5)

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