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社福機構數碼宣傳企劃系列 - Facebook及Instagram管理工作坊 (第一節) - Introduction to Facebook and Instagram

簡介

This series is designed for NGO practitioners to enhance their knowledge and skills in digital and social media marketing to cope with the rising challenges and changing dynamics of the social environment.

目標

• To equip participants with the latest updates on the use of Facebook tools and resources for NGOs to reach out more effectively to their target groups for various good causes
• To demonstrate the best practices in Hong Kong and other Asian markets to inspire NGOs to think out of the box
•To maximize the influence of NGOs and create positive impact in the communities 

 

內容

• Introduction to Facebook’s family of Apps
• How News Feed works
• Account Security & Online Safety
• Community Standards
• Other Policies

 

詳細資料

課程編號 : 20B-C06
日期 : 11/03/2021
時間 : 1530 - 1700 (1.5 小時)
地點 : Online platform through Zoom*
*video conferencing service platform
對象 : A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization
名額 : 80
語言 :

粵語 (輔以英文及普通話詞彙)

費用 : 港幣 0.00
    港幣 0.00 (社聯會員機構職員)
早鳥費用 : 港幣 0.00 (在 25/02/2021 或之前繳款, 只限社聯會員機構職員)
查詢 : 2876 2434 or institute@hkcss.org.hk
主講嘉賓 :
Mr. CHOW Charles 周子烈先生
政治及政府事務推廣經理
Facebook
周子烈現職為Facebook香港及台灣推廣經理,平日他為政府部門、政黨及非政府組織提供培訓,讓他們更有效使用 Facebook 及 Instagram。在加入 Facebook 之前,他曾在新加坡國營電視台擔任編導,香港特區政府新聞處擔任新聞主任,以及在新鴻基地產工作,負責公共事務及企業傳訊。
Ms. TAM Maggie 譚雋蘭女士
公共政策經理
Facebook
譚雋蘭現職為Facebook香港公共政策經理,負責制定及處理Facebook的政策和業務重點,與政府部門、政黨及非政府組織等進行定期溝通,就相關政策及社會重要議題作出討論及商討合作。在加入Facebook之前,她曾在太古地產及新世界發展等大型綜合企業集團,負責公共事務及企業傳訊,並曾於南華早報擔任記者。

備註

「小型機構能力發展津貼計劃」不適用於此課程。其他資助計劃,請參閱按此

Enrollment deadline for all sessions: 25/02/2021

• The Master Class is not offered on a first-come, first-served basis
• Application screening by Facebook and HKCSS Institute may apply 
• With Facebook’s sponsorship, the Master Class is conducted at no charge to participants 
A refundable course deposit in the amount of HK$500 is required for anyone who enroll for any session(s). Please make the cheque payable to "The Hong Kong Council of Social Service”. Please write down your full name and organization name in Chinese, and your contact number at the back of the cheque
• The refundable course deposit should be sent to HKCSS Institute within 5 working days after your online application is submitted. Address: Room 906, 9/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong. Applications without refundable course deposit submitted will not be processed.
• The refundable course deposit cheque will be returned to successful applicants upon completion of the Master Class enrolled with 80% attendance
• If any participant fails to attend the Master Class or cannot meet the 80% attendance requirement, the refundable course deposit will be cashed and converted to a donation made to The Hong Kong Council of Social Service
• For enquiries, please call 2876 2434 or send email to institute@hkcss.org.hk
• 課程內容只提供英文版本

Certificate

 • Participants who have attained 80% attendance of the Master Class will be awarded a certificate of completion issued jointly by Facebook and HKCSS Institute; e.g. attended 4 out of 5 sessions and upon successful completion of 80% of the training hours required in each session 
• Applicants enrolled in all the sessions of the Master Class will have higher priority to be accepted 
• Attendance certificates for individual sessions will NOT be issued to participants

Online Application

(Please click HERE for application. Application via HKCSSI Member Portal, E-mail and Fax will NOT be accepted)

Digital Marketing for NGOs Series - Facebook and Instagram Master Class
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 2)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 3)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 4)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 5)

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