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短期課程

社福機構數碼宣傳企劃系列 - Facebook及Instagram管理工作坊 (第四節) - Introduction to Ads - Scale Your Advertising Efforts with Ads Manager

簡介

This series is designed for NGO practitioners to enhance their knowledge and skills in digital and social media marketing to cope with the rising challenges and changing dynamics of the social environment.

目標

• To equip participants with thelatest updates on the use of Facebook tools and resources for NGOs to reach out more effectively to their target groups for various good causes
• To demonstrate the best practices in Hong Kong and other Asianmarkets to inspire NGOs to think out of the box
•To maximize the influence of NGOs and create positive impact in the communities

 

內容

• Difference between organic content & ads
• Ads manager and boosting
• How to get started with advertising, examples from NGO partners
• Deep dive into ads manager
• Advanced targeting via location, demographic and interest
• Measurement
• Creative considerations for ads
• Ads policy overview
• Ads transparency on social issues
• Regional case studies

詳細資料

課程編號 : 20B-C09
日期 : 22/04/2021
時間 : 1530 - 1700 (1.5 小時)
地點 :

Online platform through Zoom*
*video conferencing service platform

對象 : A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization
名額 : 80
語言 :

粵語 (輔以英文及普通話詞彙)

費用 : 港幣 0.00
    港幣 0.00 (社聯會員機構職員)
早鳥費用 : 港幣 0.00 (在 25/02/2021 或之前繳款, 只限社聯會員機構職員)
查詢 : 2876 2434 or institute@hkcss.org.hk
主講嘉賓 :
Ms. LI Aurora 李鶴女士
政治及政府推廣合作主管
Facebook
李鶴現職為Facebook政治及政府推廣合作主管,負責為政府部門、政黨及非政府組織在Facebook平台的行銷策略提供諮詢及培訓。在加入Facebook之前,她曾在香港谷歌,奧美等企業擔任數位行銷專案負責人。

備註

「小型機構能力發展津貼計劃」不適用於此課程。其他資助計劃,請參閱按此

Enrollment deadline for all sessions: 25/02/2021

• The Master Class is not offered on a first-come, first-served basis
• Application screening by Facebook and HKCSS Institute may apply
• With Facebook’s sponsorship, the Master Class is conducted at no charge to participants 
A refundable course deposit in the amount of HK$500 is required for anyone who enroll for any session(s). Please make the cheque payable to "The Hong Kong Council of Social Service”. Please write down your full name and organization name in Chinese, and your contact number at the back of the cheque
• The refundable course deposit should be sent to HKCSS Institute within 5 working days after your online application is submitted. Address: Room 906, 9/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong. Applications without refundable course deposit submitted will not be processed.
• The refundable course deposit cheque will be returned to successful applicants upon completion of the Master Class enrolled with 80% attendance
• If any participant fails to attend the Master Class or cannot meet the 80% attendance requirement, the refundable course deposit will be cashed and converted to a donation made to The Hong Kong Council of Social Service
• For enquiries, please call 2876 2434 or send email to institute@hkcss.org.hk
• 課程內容只提供英文版本

Certificate

• Participants who have attained 80% attendance of the Master Class will be awarded a certificate of completion issued jointly by Facebook and HKCSS Institute; e.g. attended 4 out of 5 sessions and upon successful completion of 80% of the training hours required in each session
• Applicants enrolled in all the sessions of the Master Class will have higher priority to be accepted
• Attendance certificates for individual sessions will NOT be issued to participants

Online Application

(Please click HERE for application. Application via HKCSSI Member Portal, E-mail and Fax will NOT be accepted)

Digital Marketing for NGOs Series - Facebook and Instagram Master Class
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 1)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 2)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 3)
Digital Marketing for NGOs Series - Facebook and Instagram Master Class (Session 5)

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