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Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 1) - Introduction to Facebook, Messengers, Groups and Instagram

Introduction

【Session 1 - Introduction to Facebook, Messengers, Groups and Instagram】

Note: This session is part of the “Facebook and Instagram Master Class 2022 (The 3rd Cohort)”. Enrollment for this individual session is NOT applicable. For details of the full certificate programme, please click HERE.

Content

  • Introduction to Meta’s Technologies and Family of Apps
  • What is New Pages Experience?
  • How Does the Feed Work?
  • Facebook Protect | Account Security & Online Safety
  • Community Standards

Details

Course Code : 22A-C12
Date(s) : 21 Jul 2022 (Thu)
Time : 1500 - 1700 (2 Hours)
Venue : Zoom Online Class
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size : 100
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or [email protected]
Speaker(s) :
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.

Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.

Remarks

"Small NGO Capacity Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 20/06/2022

【Application Guideline】

【Certificate】

Note: This session is part of the “Facebook and Instagram Master Class 2022 (The 3rd Cohort)”. Enrollment for this individual session is NOT applicable. For application of the full certificate programme, please click HERE.

Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (The 3rd Cohort)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 2)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 3)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 4)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 5)

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