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Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 2) - How to Leverage Facebook and Instagram Tools to Drive Engagement for Your Digital Campaigns and Programmes?

Introduction

【Session 2 - How to Leverage Facebook and Instagram Tools to Drive Engagement for Your Digital Campaigns and Programmes?】 

Note: This session is part of the “Facebook and Instagram Master Class 2022 (The 3rd Cohort)”. Enrollment for this individual session is NOT applicable. For details of the full certificate programme, please click HERE.

Content

  • Facebook
    • Insights and Tools
    • Facebook Live
    • Facebook Messengers
    • Facebook Groups
    • Best Practices on Content Creation
    • Mobile Trends
  • Instagram
    • Insights, Tools and Resources
    • IG Stories
    • IG Live
    • Use of Stickers & Filters
  • Whatsapp and Messengers
  •  Local Case Studies

Details

Course Code : 22A-C13
Date(s) : 4 Aug 2022 (Thu)
Time : 1500 - 1700 (2 Hours)
Venue : Zoom Online Class
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size : 100
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or institute@hkcss.org.hk
Speaker(s) :
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.

Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.
Ms. LI Aurora 李鶴女士
Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia
Meta

Aurora Li is Head of Government and Social Impact - Hong Kong, Taiwan, Central Asia at Meta, with focus on public sectors. Since she joined Meta in 2019, Aurora has covered major elections, government campaigns and education in the region. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others.


Remarks

"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 20/06/2022

【Application Guideline】

【Certificate】

Note: This session is part of the “Facebook and Instagram Master Class 2022 (The 3rd Cohort)”. Enrollment for this individual session is NOT applicable. For application of the full certificate programme, please click HERE.

Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (The 3rd Cohort)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 1)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 3)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 4)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 5)

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