證書課程
【額滿】社福機構數碼宣傳企劃系列：Facebook 及 Instagram 管理工作坊2022（第三屆）
簡介
在數碼轉型的新世代下，人與人之間的聯繫及溝通都有著不同程度的改變。隨著數碼轉型的大趨勢，社福機構在傳統的線下服務模式以外，亦可善用數碼及社交媒體平台提升服務知名度，同時更有效地發掘及連繫到潛在的服務對象。科技日新月異，社福界應如何裝備自己，提升數碼營銷和社交媒體管理的知識和技能，讓機構在充滿挑戰的社會下仍能有效地發揮其影響力？隨著元宇宙 (metaverse) 、增強現實 (AR) 及虛擬現實 (VR) 等嶄新概念及科技的出現，社福界又如何掌握這些數碼大趨勢對社會發展的影響，甚至把它們應用於社會服務中？
HKCSS Institute 與 Meta 合作舉辦第三屆「社福機構數碼宣傳企劃系列：Facebook 及Instagram 管理工作坊」，讓社福界同工提升數碼營銷及社交媒體的知識及應用技巧，並洞悉數碼轉型的大趨勢，為日後創新的營銷手法做好準備。
（課程內容只提供英文版本）
目標
- To equip the participants with the latest updates on the use of Facebook and Instagram tools and resources for NGOs to reach out more effectively to their target groups for various good causes
- To demonstrate the best practices in Hong Kong to inspire NGOs and embark the digital transformation journey
- To enhance the PR and communication strategies of NGOs so as to maximize the influence of NGOs and create a positive impact in the communities through the digital platform
詳細資料
| 課程編號 | : | 22A-C12 to C16 |
| 日期 | : | 21 Jul 2022 to 29 Sep 2022 |
| 時間 | : | 10 小時 |
| 對象 | : |
|
| 費用 | : | 港幣 0.00 |
| 港幣 0.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 0.00 (在 20/06/2022 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2864 2905 / 2864 2955 或 [email protected] |
| 主講嘉賓 | : |
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.
Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting. 
Ms. LI Aurora 李鶴女士
政府與社會影響力機構合作關係總監 - 香港、台灣、中亞地區
Meta
Aurora現職為政府與社會影響力機構合作關係總監。自2019年加入Meta以來，她致力於為政府部門、政黨及非營利組織在Meta平台上的運營策略提供諮詢及支持。在加入Meta之前，Aurora曾在香港谷歌、奧美等企業擔任數位行銷負責人，擅長為跨國品牌打造整合營銷及跨文化傳播策略。 
Ms. NG Chiman 吳子敏女士
Strategic Partner Manager, News Partnerships, Greater China Region
Meta
Chiman trains and implements the strategic vision for the biggest media organization in Greater China Region, she works with publishers on business optimization and innovation on Meta’s platform. She started her career at Asia Television Hong Kong, and later moved Television Broadcasts Limited and Hong Kong i-Cable News Limited as a News anchor and China correspondent. She was an award winning journalist and has a master’s degree in Politics of China from SOAS University of London.
Ms. LEE Charis 李卓蓓女士
Policy Programs Manager (Hong Kong, Taiwan & Mongolia)
Meta
Charis is the policy programs manager at Meta, leading various programs, campaigns and partnerships in Hong Kong, Taiwan and Mongolia. Her works focus on empowering stakeholders, SMBs & local communities across a range of content such as digital literacy education, digital transformation & innovation to bring social & economic impacts.
Prior to Meta, she worked at J.P. Morgan and UBS, specialized in philanthropic projects and event marketing across APAC. 
Ms. TAM Maggie 譚雋蘭女士
Public Policy Manager (Hong Kong, Macau and Mongolia)
Meta
Maggie is Public Policy Manager of Meta for Hong Kong, Macau and Mongolia. In this role, Maggie works closely with the government, policymakers, political parties and NGOs on relevant public policy issues, programs and partnerships. Prior to joining Meta, Maggie has held various roles of public affairs and communications equipped with hands-on issue management and community relations experience and diverse industry knowledge, most notably in two of Hong Kong's largest conglomerates, Swire Properties and New World Development.
Maggie started her career as a journalist at South China Morning Post after earning a journalism and communications bachelor’s degree from Hong Kong Baptist University. She also took her master’s degree at the University of Hong Kong in public administration. |
備註
「小型機構人才發展資助計劃」不適用於此課程。其他資助計劃，請參閱按此。
課程截止報名日期: 20/06/2022
【報名須知】
- 本證書課程並非以「先到先得」收生，報名申請會交由Meta及HKCSS Institute作甄選。
- 本證書課程之費用由Meta資助，參加者無需支付學費，但須支付港幣$500作報名按金。
- 報名者遞交表格後，請在5個工作天內，將港幣$500之按金以劃線支票形式，連同已貼上足夠郵費的回郵信封（以作退回$500按金之用），郵寄或親身遞交至HKCSS Institute，方為完成報名。支票後方請寫上報名同工之姓名、機構名稱及聯絡電話，以茲識別。
《支票抬頭：香港社會服務聯會 / The Hong Kong Council of Social Service》
《HKCSS Institute地址：香港灣仔軒尼詩道15號溫莎公爵社會服務大廈9樓906室》
- 未有提交按金之報名，將視為未完成報名程序，並不會遞交至Meta作甄選。
- 整個課程之出席率達80%或以上的參加者，將獲退回$500按金。
- 整個課程之出席率未能達80%或以上的參加者，將不獲退回$500按金。
- 如未能成功報名，將會在截止日期後30個工作天內，獲退回$500按金支票。
（請注意：因未有回郵信封 / 回郵地址資料出錯 / 郵費不足，導致郵遞延遲或失誤而未能取回支票，本會恕不負責。）
【課程證書】
- 整個課程之出席率達80%或以上的參加者，將獲頒發由Meta及香港社會服務聯會共同簽發之課程證書
- 整個課程之出席率未能達80%或以上的參加者，將不獲頒發由Meta及香港社會服務聯會共同簽發之課程證書。
（例如：全課程共5堂，每堂出席時間均達80%或以上，將被視為整個課程之出席率達80%或以上。）
請按此報讀本課程。
本課程不接受HKCSS Institute會員系統、電郵或傳真報名。
課程內容
第一節：Introduction to Facebook, Messengers, Groups and Instagram
社福機構數碼宣傳企劃系列：Facebook及Instagram管理工作坊 2022（第一節）- Introduction to Facebook, Messengers, Groups and Instagram
| 課程編號 | : | 22A-C12 |
| 日期 | : | 21 Jul 2022 (Thu) |
| 時間 | : | 1500 - 1700 (2 小時) |
| 地點 | : | Zoom網上授課 |
| 對象 | : |
|
| 名額 | : | 100 |
| 語言 | : | 粵語（以英語及普通話輔助） |
| 費用 | : | 港幣 0.00 |
| 港幣 0.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 0.00 (在 20/06/2022 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2864 2905 / 2864 2955 或 [email protected] |
| 主講嘉賓 | : |
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.
Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.
Ms. LI Aurora 李鶴女士
政府與社會影響力機構合作關係總監 - 香港、台灣、中亞地區
Meta
Aurora現職為政府與社會影響力機構合作關係總監。自2019年加入Meta以來，她致力於為政府部門、政黨及非營利組織在Meta平台上的運營策略提供諮詢及支持。在加入Meta之前，Aurora曾在香港谷歌、奧美等企業擔任數位行銷負責人，擅長為跨國品牌打造整合營銷及跨文化傳播策略。 |
第二節：How to Leverage Facebook and Instagram Tools to Drive Engagement for Your Digital Campaigns and Programmes?
社福機構數碼宣傳企劃系列：Facebook及Instagram管理工作坊 2022（第二節）- How to Leverage Facebook and Instagram Tools to Drive Engagement for Your Digital Campaigns and Programmes?
| 課程編號 | : | 22A-C13 |
| 日期 | : | 4 Aug 2022 (Thu) |
| 時間 | : | 1500 - 1700 (2 小時) |
| 地點 | : | Zoom網上授課 |
| 對象 | : |
|
| 名額 | : | 100 |
| 語言 | : | 粵語（以英語及普通話輔助） |
| 費用 | : | 港幣 0.00 |
| 港幣 0.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 0.00 (在 20/06/2022 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2864 2905 / 2864 2955 或 [email protected] |
| 主講嘉賓 | : |
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.
Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.
Ms. LI Aurora 李鶴女士
政府與社會影響力機構合作關係總監 - 香港、台灣、中亞地區
Meta
Aurora現職為政府與社會影響力機構合作關係總監。自2019年加入Meta以來，她致力於為政府部門、政黨及非營利組織在Meta平台上的運營策略提供諮詢及支持。在加入Meta之前，Aurora曾在香港谷歌、奧美等企業擔任數位行銷負責人，擅長為跨國品牌打造整合營銷及跨文化傳播策略。 |
第三節：PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram
社福機構數碼宣傳企劃系列：Facebook及Instagram管理工作坊 2022（第三節）- PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram
| 課程編號 | : | 22A-C14 |
| 日期 | : | 18 Aug 2022 (Thu) |
| 時間 | : | 1500 - 1700 (2 小時) |
| 地點 | : | Zoom網上授課 |
| 對象 | : |
|
| 名額 | : | 100 |
| 語言 | : | 粵語（以英語及普通話輔助） |
| 費用 | : | 港幣 0.00 |
| 港幣 0.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 0.00 (在 20/06/2022 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2864 2905 / 2864 2955 或 [email protected] |
| 主講嘉賓 | : |
Ms. NG Chiman 吳子敏女士
Strategic Partner Manager, News Partnerships, Greater China Region
Meta
Chiman trains and implements the strategic vision for the biggest media organization in Greater China Region, she works with publishers on business optimization and innovation on Meta’s platform. She started her career at Asia Television Hong Kong, and later moved Television Broadcasts Limited and Hong Kong i-Cable News Limited as a News anchor and China correspondent. She was an award winning journalist and has a master’s degree in Politics of China from SOAS University of London.
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.
Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting. |
第四節：How to Amplify and Scale Your Campaign through Advertising Solutions?
社福機構數碼宣傳企劃系列：Facebook及Instagram管理工作坊 2022（第四節）- How to Amplify and Scale Your Campaign through Advertising Solutions?
| 課程編號 | : | 22A-C15 |
| 日期 | : | 1 Sep 2022 (Thu) |
| 時間 | : | 1500 - 1700 (2 小時) |
| 地點 | : | Zoom網上授課 |
| 對象 | : |
|
| 名額 | : | 100 |
| 語言 | : | 粵語（以英語及普通話輔助） |
| 費用 | : | 港幣 0.00 |
| 港幣 0.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 0.00 (在 20/06/2022 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2864 2905 / 2864 2955 或 [email protected] |
| 主講嘉賓 | : |
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.
Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting. |
第五節：Digital Transformation: New Dimension of Connection and Engagement via AR and VR
社福機構數碼宣傳企劃系列：Facebook及Instagram管理工作坊 2022（第五節）- Digital Transformation: New Dimension of Connection and Engagement via AR and VR
| 課程編號 | : | 22A-C16 |
| 日期 | : | 29 Sep 2022 (Thu) |
| 時間 | : | 1500 - 1700 (2 小時) |
| 地點 | : | Zoom網上授課 |
| 對象 | : |
|
| 名額 | : | 100 |
| 語言 | : | 粵語（以英語及普通話輔助） |
| 費用 | : | 港幣 0.00 |
| 港幣 0.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 0.00 (在 20/06/2022 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2864 2905 / 2864 2955 或 [email protected] |
| 主講嘉賓 | : |
Ms. TAM Maggie 譚雋蘭女士
Public Policy Manager (Hong Kong, Macau and Mongolia)
Meta
Maggie is Public Policy Manager of Meta for Hong Kong, Macau and Mongolia. In this role, Maggie works closely with the government, policymakers, political parties and NGOs on relevant public policy issues, programs and partnerships. Prior to joining Meta, Maggie has held various roles of public affairs and communications equipped with hands-on issue management and community relations experience and diverse industry knowledge, most notably in two of Hong Kong's largest conglomerates, Swire Properties and New World Development.
Maggie started her career as a journalist at South China Morning Post after earning a journalism and communications bachelor’s degree from Hong Kong Baptist University. She also took her master’s degree at the University of Hong Kong in public administration.
Ms. LEE Charis 李卓蓓女士
Policy Programs Manager (Hong Kong, Taiwan & Mongolia)
Meta
Charis is the policy programs manager at Meta, leading various programs, campaigns and partnerships in Hong Kong, Taiwan and Mongolia. Her works focus on empowering stakeholders, SMBs & local communities across a range of content such as digital literacy education, digital transformation & innovation to bring social & economic impacts.
Prior to Meta, she worked at J.P. Morgan and UBS, specialized in philanthropic projects and event marketing across APAC. |
合辦機構
